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共享充电宝陷入“疫情危机”,该如何自救?

2020年2月27日 09:39  钛媒体  作 者:柳牧宗

YOUYUGESHANGQUAN、LVYOU、JIUDIAN、YINGYUANDENGRENLIUMIJIDECHANGSUOFENFENXIEYE,XIANXIALIULIANGDEQUESHI,SHIDEGONGXIANGCHONGDIANBAOQIYEPUBIANDOUDUANLELIANG,BINGKAISHIWEIGUODONGZUOZHUNBEI。

钛媒体注:新冠肺炎疫情肆虐中国,如今疫情已经对中国经济的短期冲击不可避免。当前消费需求短期内下滑,对餐饮、旅游、影视等行业都造成了巨大的影响。在疫情之下,企业要如何应对这次危机,实现自救。

TAIMEITIYITUICHUQIYEZHANYIXILIEZHUANTI,JINRIGUANZHUGONGXIANGCHONGDIANBAOXINGYE。HUANYINGCHIXUGUANZHUGENGDUOXIANGGUANNEIRONG,HUOZHEXIAZAITAIMEITIAppDINGYUEQIYEZHANYIZHUANTI,NIDEQIYEYOUXIANGGUANWENTIYEHUANYINGHEWOMENLIANXI。

YIQINGZHIXIA,YILAIXIANXIAXIAOFEIDEGONGXIANGCHONGDIANBAOXINGYEXIANRUCHENJI。 

CIQIANBUJIU,XIAODIANCHUANGSHIRENJIANCEOTANGYONGBOXIANGYUANGONGFABULENEIBUXIN,BIAOSHIYIQINGDUIGONGSIYEWUZAOCHENGBUXIAODEDAJI,YIFANGMIANSHOURUZHOUJIANGBINGDIAN,LINGYIFANGMIANGONGSIHAIYOU5000DUOMINGYUANGONGGONGZIYIJIGONGYINGLIANHEGEDIBANGONGZUJINDENGDUOXIANGZHICHUJIDAIJIEJUE。 

XIAODIANZHEIFENGNEIBUXIN,TUXIANDEYESHIZHENGGEXINGYEDEKUNJING。

YOUYUGESHANGQUAN、LVYOU、JIUDIAN、YINGYUANDENGRENLIUMIJIDECHANGSUOFENFENXIEYE,XIANXIALIULIANGDEQUESHI,SHIDEGONGXIANGCHONGDIANBAOQIYEPUBIANDOUDUANLELIANG,BINGKAISHIWEIGUODONGZUOZHUNBEI。

节流过冬

GENJUYIGUAN2019NIAN12YUEDIFABUDESHUJUXIANSHI,GUAISHOUCHONGDIAN、XIAODIANKEJIDECHONGDIANBAOYEWUJUNYIFUGAI1000+ZUOCHENGSHI,TOUFANGLIANGJUNDADAOBAIWANJI,YOUYUQIZHUYAOSHOURULAIYUANWEIXIANXIAZULINFUWU,QIZAIBENCIYIQINGZHONGSUOSHOUDEYINGXIANGXIANGBIQITALIANGJIAGENGDAYIXIE。

ZAIZHENGGEZHICHUFANGMIAN,XIANXIASHANGJIAJINZHUFEIJIFENCHENGLIANGDAXIANG,YIZHIDOUZHANJUJIAODADEBILI。ERYOUSHIDIANWEIDEJINZHUFEIYIJING“XUEPIN”DAO8WEISHU,FENCHENGBILIZAI50%DEJICHUSHANG,GENGYOUSHANGYANGQUSHI,BUFENPINPAIWEILEQIANGXIADIANWEI,JIYUDEFENCHENGSHENZHIGAODA90%,JIHUZHUANBUDAOQIAN。

某共享充电宝玩家进驻费用一览,图片来源@脉脉

MUQIANGONGXIANGCHONGDIANBAOXINGYEMIANLINDEGONGXINGWENTISHI,LIULIANGDUANYASHIXIADIE,SHOURURUIJIAN,DANRENLI、YUNYINGDENGFANGMIANDECHENGBENHAIYAOJIXUZHICHU,QIYEBUDEYIKAISHIJIELIU“ZIJIU”。

“JIEDIANBDRENYUANZHENGZAIYUXIANXIASHANGHUQIATANYIQINGQIJIANJIANMIANZUJIN、YANQIFUKUAN、JIANGDIFENCHENGBILIDENGSHIYI。”YIWEIYENEIRENSHIXIANGTAIMEITITOULU。

TAIMEITINADAODEYIFENZILIAOXIANSHI,ZAIYUEFU、JIFU、FENCHENGYUFU、CHUNFENCHENGFANGMIANJUNYOUBUTONGXIESHANGFANGAN。ZAIYUEFUFANGANZHONG,JIEDIANXIWANGMIANCHUYIQINGQIJIANDEKUANXIANG、FEIYONGDAZHE、YUEZUGAIFENCHENGMOSHIYIJIYIQINGQIHOUZAIDAKUAN。

LINGYIJIAGONGXIANGCHONGDIANBAOGONGSIYUANGONGGAOSUTAIMEITI,MUQIANQIZONGBUJINYOU20WEIJISHURENYUANZHENGCHANGBANGONG,YONGYIBAOZHANGHOUTAIPINGWENYUNXING,QITARENYUANJIBENDOUCHUYUYUANCHENGBANGONGZHUANGTAI。

GENJUMEITICIQIANBAODAO,YIJIAGONGXIANGCHONGDIANBAOQIYEXUANZEJIANG1YUEGONGZIKOUCHUYIBAN,HUANZHI2YUE20RIFAFANG,ER2YUEHE3YUEGONGZI,DIXINZHENGCHANGFAFANG,JIXIAOHETICHENGQUEYAOYANHOUDAO6YUEFAFANG,ERGONGSIXIANXIABDZECHUYUFANGJIAZHUANGTAI,FUGONGSHIJIANSHANGYAOYAOWUQI。 

BUGUO,YEYOUCHILEGUANTAIDUDE。

YIMINGYENEIRENSHIXIANGTAIMEITIBIAOSHI,GONGXIANGCHONGDIANBAOZHUYAOYINGSHOUCHANGJINGSHIRENYUANJUJIXINGCHANGSUO,RUJIUBA、KTVDENGYULECHANGSUO,SHOUYIQINGYINGXIANGDOUCHUYUGUANBIZHUANGTAI,SHOURUZIRANSHOUDAOBUXIAOYINGXIANG。BUGUO,ZHENGGESHEHUIDEJINGJIHAISHIYUNZHUANDE,CHUZHONGDIANYIERXIANCHENGSHIWAI,QITACHENGSHIDEQINGKUANGBINGMEIYOUXIANGXIANGZHONGNEIMEZAOGAO,YOUYUGONGXIANGCHONGDIANBAOFUGAIDECHANGJINGFEICHANGDUO,SUOYIHAISHIHUICHANSHENGBUSHAOWEICHIQIYEYUNZHUANDEXIANJINLIU。

ZHIYUXIAODIANWEIHEZAICISHIFA“GUODONG”SHENGMING,TARENWEI,XIAODIANBUJUHUIJIJINYIXIE,XIANXIADETANZIBIJIAODA,XIANJINLIUXIANGDUILAISHUOHUIYOUXIEJINZHANG,DANSHOURUZHOUJIANGBINGDIANDESHUOFASHAOXIANKUAZHANG,QISHIXINGYEBINGWEIDAO“ZHIANSHIKE”。

TATONGSHIBIAOSHI,ZHENGGEGONGXIANGCHONGDIANBAOXINGYEYUJIZAISANYUEZHONGXIAXUNDAOSIYUESHANGXUN,HUIHUIFUDAO80%DEZHUANGTAI,DANSHIGEJIAFENGXIANQUESHIBUXIAO,XIANGYAOMAIGUONANGUAN,HAISHIYAOKANGEJIAJUTIYINGDUICUOSHI。 

行业“大起大落”,2020竞争依旧激烈

GUOQUSANNIANDUOSHIJIANLI,GONGXIANGCHONGDIANBAOXINGYEJINGLILECONGBAOFADAOCHENJI,ZAIDAOFUSUDEQUANGUOCHENG。

2015NIAN,LAIDIANTUANDUIJIANGDIYIPICHONGDIANBAOSHEBEIZHENGSHITOUXIANGSHICHANG,BUGUOBINGWEIFANQITAIDALANGHUA。SUIZHEGONGXIANGJINGJIFENGKOUJIANGLIN,GONGXIANGDANCHE、GONGXIANGQICHEFENFENHUODEZIBENZHUIPENG,DAO2017NIAN,GONGXIANGCHONGDIANBAOXINGYEYEYINGLAIMIJIRONGZI。

JUBUWANQUANTONGJI,CONG2017NIAN3YUE31RIDAO4YUE10RI,DUANDUAN10TIANNEI,SHIJIJIAGONGSI,6BIRONGZI,CHAO20JIATOUZIJIGOU,BAOKUOTENGXUNHEMAYIJINFUDOUJINRUDAOGAILINGYU,LEIJIRONGZIJINEJIN3YIYUAN。

RONGZIQUANRENAO,DANWAIJIEQUESHIYIPIANCHANGSHUAIZHISHENG。BEISHOUYONGHUGOUBINGDEYIDIANSHI,ZAISHOUJIKUAIMEIDIANDEQINGKUANGXIA,HAIYAODAKAIDINGWEI,HAOFEIDIANLIANGQUZHAOCHONGDIANBAOJUJI。ZHEIZHONG“FANRENLEI”CAOZUO,JIGONGXIANGCHONGDIANBAOXINGYETIESHANGLEWEIXUQIU、DIPIN、ZHONGZICHAN、YINGLIMOSHIBUQINGXIDENGBIAOQIAN,XINGYEYEZAIZHENGYISHENGZHONGJIANNANQIANXING。

SUIZHETONGNIAN5YUEJUMEIYOUPINCHENOUGAODIAORUCHANG,HUAFEI3YIYUANRENMINBISHOUGOUJIEDIANKEJI60%DEGUQUAN,YIJIYUGUOMINLAOGONGWANGSICONGGEKONGMAZHAN,RENMENCAIDEYIZHENZHENGGUANZHUDAOZHEIYIXINXINGXINGYE。

2017NIANDIDAO2018NIAN,RONGZICHENGDUANYASHIXIAJIANG,XINGYEJINRUXIPAIQI,LEDIAN、PAOPAOCHONGDIAN、XIAOBAOCHONGDIAN、HEMACHONGDIANDENGWANJIAYINZIJINLIANDUANLIE,XIANHOUTUICHUSAIDAO,JIULIANMEITUANDIANPINGSHIYUNYINGDEGONGXIANGCHONGDIANBAOXIANGMU,JINJINLIANGGEYUEJIUXUANBUTINGYUN。

CISHI,ZIYUANKAISHIXIANGTOUBUQIYEJUJI,SHICHANGJIBENXINGCHENGYIJIEDIAN、LAIDIAN、GUAISHOUWEIYUDIYITIDUIDEWANJIA,YIJIDIERTIDUIDEYUNCHONGBA,XINGYEJINGZHENGBILEIZHUJIANJIANLI。 

ZAIZHEIDUANSHIQINEI,GEPINPAIXIANXIAPUSHEMIDUDADAZENGJIA,RUZHUCHANGJINGYUELAIYUEDUO,QIYEYONGHULIANGYEKAISHIJIZENG,QIZHONGJIEDIANZAIDUANDUANYINIANDUODESHIJIANLI,YONGHUBAOZHANG80BEI,DADAOJINGRENDE8000WAN。

GUIMOXIAOYINGZHIXIA,LIHAOXIAOXIBUDUAN。XIAODIANBIAOSHI7YUEFENSHUNLISHIXIANYINGLI,JUMEIYOUPIN2018NIANCAIBAOXIANSHI,DANGNIANJIEDIANSHIXIANYINGSHOU9.3YIYUANRENMINBI,ZAIJITUANYEWUZONGYINGSHOUDEZHANBIDA22%,CHENGWEIJITUANZHIZHUYEWUZHIYI,QITAWANJIAYEXIANGJIXUANBUYINGLI。

ZHICI,YIDUBEIRENWEIJIANGHENKUAIZOUXIANGMIEWANGDEGONGXIANGCHONGDIANBAOXINGYE,ZAICIZHANSHANGFENGKOUZHISHANG。 

BUGUO,2019NIAN8YUE,SUOYOUWANJIABUYUEERTONGDIJITIDIDIAOZHANGJIA,CONG1YUAN/XIAOSHISHANGZHANGDAO2-3YUAN/XIAOSHI,JICHANG、JINGQUDENGCHANGSUOGENGSHIDONGZHE7、8YUAN/XIAOSHI,YOUWANGYOUDUICITUCAO,“ZHEISHIJIUCAIYANGSHULEDAOGAISHOUGEDESHIHOULE。”

YIMINGXINGYERENSHIXIANGTAIMEITIJIESHIDAO,SUIZHEYOUSHANGJINGZHENGBAIREHUA,YINGYUNFEIYONGYEBUDUANPANSHENG,“YOUQIZAIQIANGYIXIEZHONGYAODIANWEIDESHIHOU,NIJIWODUOSHAOFENCHENG,WOJINIDUOSHAOFENCHENG,MANMANJIASHANGQU,LIRUNHUIBULAI,SUOYIZHINENGZHANGJIA。”

JULEJIE,WEIYUHEXINDIDUANDEDAXINGKTV、JIUBADENGYULECHANGSUO,YIXIANGBUQUELIULIANG,WANGWANGZHANGWOJIGAODEHUAYUQUAN,GONGXIANGCHONGDIANBAOWANJIAXIANGYAORUZHU,YIBANDOUSHIYICIXINGFUQINGGAOERUCHANGFEI。CIQIANMOUCHONGDIANBAOPINPAIYUYIJIADAXINGJIUBALIANSUOJITUANQIANSHUSANNIANPAITAHEZUOXIEYI,CHENGJIAOJIAGAODA2000WANYUAN,KUIBENZHUANYAOHE,KEJIANJINGZHENGZHIJILIE。

YIWEICONGYEZHEGAOSUTAIMEITI,GONGXIANGCHONGDIANBAOJIUSHIXIANXIAPUHUO,KAOZULINSHOURUSHENGCUN,HAIYAOJIQUDAOFENCHENG,“YEJIUZHENGYIGEXINKUQIAN”。 

ZHEIYANGDE“XINKUQIAN”,KENENGBINGBUSUANSHAO。CIQIANYOUMEITICENGCESUANGUO,YIGECHUCHANGJIA30YUANDECHONGDIANBAO,ZAIMEIXIAOSHISHOUFEI2YUAN、ZHENGCHANGSHIYONGSHOUMING400CIDEQINGKUANGXIA,DANGECHONGDIANBAOKECHANSHENGLIRUN770YUANZUOYOU。

JULEJIE,DANGQIANGONGXIANGCHONGDIANBAOQIYEGENXIANXIASHANGJIAHEZUOFANGSHITONGCHANGWEIWUWUFENCHENG,JIBIANBAOQUYANFA、SHENGCHANZHIZAO、YUNYINGDENGZHICHU,QIYINGSHOUHAISHIPOWEIKEGUANDE。 

KUANGQIE,GEJIAHAIZAIJINXINGCHUANGXINMOSHIDETANSUO,BUGUOMUQIANDOUHAICHUYUQIANQIJIEDUAN。 

SUIZHEXIANSHANGLIULIANGCHENGBENYUELAIYUEGAO,PUMANDAJIEXIAOXIANGDEGONGXIANGCHONGDIANBAO,JIUCHENGWEIZUIJIADELIULIANGQUDAOZHIYI,ZHIFUBAO、WEIXINDOUZAIXUNQIUHETOUBUWANJIAHEZUO,SHENZHICHENGWEITOUZIGUDONG,RUTENGXUNJIUSHIXIAODIANZUIZHONGYAODEGUDONGZHIYI。

XIANJIEDUANGONGXIANGCHONGDIANBAOWANJIADOUZAISHENGENGLIULIANGWANFA,CONGGENYUNYINGSHANGJINXINGJIFENHUHUANHEZUO,ZAIDAOXIANGGONGZHONGHAOYINLIU,MUDEDOUSHIWEILEKUODAYINGSHOUCHANGJING,“ZHEIGEXINGYEYINGSHOULAIYUANDANYIBINGBUSHIWENTI,ZAIZHUYINGYEWUZUOHAODETONGSHI,ZAIJINXINGCHUANGXINYEWUDECHANGSHI,CAISHIZUIWENTUODEZUOFA。”SHANGSHUYENEIRENSHIBIAOSHI。

CHUCIZHIWAI,JIEDIAN、LAIDIAN、XIAODIANDENGJUNYIXIANGHAIWAISHUCHUSHANGYEMOSHI,YEYIWEIZHEBEIHOUDEZHENGDUOZHANYUYANYULIE,BUGUOTONGZHIHUADEJINGZHENG,YERANGGEJIADOUCHUYUJIANKUDEJIAOZHEZHUANGTAI。

编 辑:章芳
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