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微博月活跃用户达5.16亿 竞争壁垒依旧稳固

2020年2月27日 09:22  新浪科技  

2YUE26RI,WEIBOFABU2019NIANDISIJIDUJIQUANNIANCAIBAO。SHUJUXIANSHI,JIEZHI2019NIANDI,WEIBOYUEHUOYUEYONGHUDADAO5.16YI,XIANGBI2018NIANNIANDIJINGZENGZHANGYUE5400WAN,QIZHONGYIDONGDUANZHANBI94%。2019NIANWEIBOQUANNIANYINGSHOUTISHENGZHI122.4YIYUAN,QIZHONGGUANGGAOYINGSHOUDADAO106YIYUAN。

WEIBOCEOWANGGAOFEIBIAOSHI,2020NIANJIANGJIXUWANSHANPINGTAISHENGTAIXITONG,JINYIBUQIANGHUAHEXINJINGZHENGLI,SHANGYEHUAFANGMIAN,ZAIJIXUBANGZHUGUANGGAOZHUTISHENGWEIBOYINGXIAOJIAZHIDETONGSHITUOZHANDUOYUANHUABIANXIANMOSHI,YISHIXIANWEILAIKECHIXUHUAZENGZHANG。

用户增长与流量提升并重

MIANDUISHICHANGDEKUAISUBIANHUA,WEIBOCHANPINJIYUNYINGDEZHONGXINYIJINGZHUANXIANGJIANGUYONGHUGUIMOZENGZHANGHELIULIANGTISHENG。2019DISIJIDU,WEIBORIHUOYUEYONGHUGUIMOJINYIBUZENGZHANGZHI2.22YI,DANJIJINGZENGZHANG2200WANWEI2019NIANZUIGAO。YUCITONGSHI,WEIBODISIJIDUDELIULIANGJIXUBAOCHILIANGWEISHUTONGBIZENGZHANG,ZENGSUCHAOGUOYUQI。

ZAIQUDAOTUIGUANGSHANG,WEIBOJIYUFENGFUDENEIRONG,JINYIBUJIAQIANGLEYUGUONEISHOUJICHANGSHANGJIZHIFUBAO、BAIDUDENGTOUBUAppDEHEZUO,BINGTONGGUOYOUHUAXIAOCHENGXUFANGWENLUJING、JIAQIANGYONGHURENWUMOSHIDENG,YOUXIAOTISHENGLEHUOQUYONGHUDEXIAOLV。

TONGSHI,WEIBODATONGRESOU、REDIANLIU、HUATISANDAZHUYAOXIAOFEICHANGJING,WEIYONGHUTIGONGGENGJIABIANJIEDEXIAOFEIHETAOLUNLUJING,BINGJILITOUBUYONGHUJIYUREDIANHUATISHENGCHANZHUANYENEIRONG,WEIYONGHUTIGONGGENGFENGFUDENEIRONGXUANZE,JINYIBUGONGGULEZAIREDIANFAXIANHETAOLUNSHANGDEJINGZHENGYOUSHI。ZAIDANGQIANFEIYANYIQINGDECHUANBOZHONG,WEIBOZAICIZHANXIANCHUDUTEJIAZHI,XUNSUCHENGWEIMINZHONGLEJIEYIQINGDONGTAIHEZOUXIANGDEZHONGYAOPINGTAI,PINGJUNMEITIANCHAOGUO2YIWANGYOUTONGGUOWEIBOGUANZHUZUIXINYIQING、HUOQUFANGZHIFUWU、CANYUGONGYIJUANZHU,WEIBOYONGHUYEGENGJIAHUOYUE,RIJUNFABORENSHUTONGBIZENGZHANG25%,RIJUNFABOSHULIANGTONGBIZENGZHANG45%。ZAICIJICHUSHANG,WEIBORIJUNLIULIANGLIANXULIANGYUETONGBIZENGZHANG50%JIYISHANG。

CIWAI,WEIBOJIANGCHAOHUA、FENSIQUNDENGCHANPINFUGAIZHIGENGDUOCHUIZHILINGYUHETOUBUYONGHU,QIANGHUASHEJIAOHUDONG,ZHEIBUJINBANGZHUGUANGDANEIRONGZUOZHEYOUXIAOJILEILEFENSI,HAITUIDONGLEFENSIZHIJIANDEHUDONGJIAOLIU、GUANXIJIANLI。2019NIAN12YUE,WEIBOGUANXILIUHEXINGQULIUSHUAXINRENSHUHECISHU、QUANZHANHUDONGRENSHUHEHUDONGCISHU,YUQUNIANTONGQIXIANGBIJUNSHIXIANLELIANGWEISHUDEZENGZHANG。

完善产品布局加强内容生态建设

2019NIAN,WEIBOJINYIBUWANSHANLECHANPINBUJU,WEIBODENEIRONGSHENGTAIYEBIANDEGENGJIAHUOYUE。

MIANDUIYONGHUSHIPINXIAOFEIXINGWEIDEXUNMENGZENGZHANG,WEIBOJIEHEPINGTAITEZHENGMINGQUELEYEWUDINGWEI,SHOUXIANJIXUGONGGUZAIMEITI、IP、REDIANDENGLIULIANGXINGSHIPINLINGYUDEYOUSHI。JINQI,SHIPINCHENGWEIWEIBOYONGHULEJIEYIQINGDONGTAIDEZHONGYAONEIRONGXINGSHI,WEIBOSHANGXIANGGUANSHIPINDEBOFANGLIANGBUDUANPANSHENG,DANRIFENGZHIDA36YI。WEIRAOGUOJIAJIGEDIFEIYANYIQINGFANGKONGGONGZUOXINWENFABUHUI,MEITIJIGOUFAQILE8000DUOCHANGWEIBOZHIBO,LEIJIGUANKANLIANGDA24YIRENCI。

WEIBOHAIKUODADUICHUIZHIZUOZHEDELIULIANGHEZIYUANFUCHI,YIZHONGDIANZENGQIANGZAIPGCSHIPINSHANGDEJINGZHENGLI。2019NIANDISIJIDU,WEIBOWANSHANSHIPINSHEQUNEIRONGTIXI,XIANGYONGHUTIGONGCHAYIHUANEIRONGJIFUWU,12YUEWEIBOSHANGXIAOFEICHUIZHIPGCNEIRONGDERIJUNHUOYUEYONGHUGUIMOHUANBITISHENGJIN30%,SHIPINXIAOFEISHIZHANGHUANBITISHENG40%。DANGQIANYIQINGQIJIAN,WUHANBENDIYONGHUZHENDUIYIQINGZHIZUOFABULEDUOTIAOPGCSHIPIN,SHOUDAOWEIBOYONGHUDEDALIANGGUANZHU,QIZHONG“ZHIZHUHOUMIANBAO”HE“XIEHEYIYUANDoXIANSHENG”DEFENSIZENGZHANGLIANGDOUCHAOGUOLE300WAN。

JINGGUOJIGEYUEDECESHI,LVZHOUYU2019NIAN12YUEZHENGSHISHANGXIAN。LVZHOUZHUDASHENGHUOLEITUPIANSHIPINSHEJIAOFENXIANG,YUWEIBONEIRONGSHENGTAIXINGCHENGLEHUBU。SHANGXIANYILAI,LVZHOUYIFANGMIANTISHENGNEIRONGZAIWEIBODEFUGAIHEZHUANHUA,YIFANGMIANJIAQIANGSHEJIAOHUDONGHEXINGQUTUIJIAN,ZAIYONGHUZENGZHANG、HUOYUE、LIUCUNJUNXIANSHICHULIANGHAOFAZHANTAISHI。2020NIAN1YUE,LVZHOUYUEHUOYUEYONGHUGUIMOYIJINGCHAOGUO1000WAN,JIEXIALAIJIANGJIXUWANSHANNEIRONGSHENGCHANGONGNENG,FENGFUYONGHUDUOMEITIXIAOFEIXINGTAI。

品牌客户数再创新高

SUIZHESHEJIAOMEITIWANGLUOXIAOYINGDEKUODAHEFUWUNENGLIDETISHENG,WEIBOYICHENGWEIPINPAIKEHUDEYINGXIAOBIAOPEI。2019NIAN,WEIBOPINPAIGUANGGAOSHOURUTONGBITISHENG12%,SIJIDUPINPAIKEHUSHUZAICHUANGXINGAO。

TONGGUODUIKOL、MINGXINGYIJIPINGTAIDUOYUANNEIRONGDESHENRUZHENGHE,WEIBOZAIKUAIXIAO、SHECHIPINYOUQISHIQICHE、SHOUJIDENGXINGYEPINPAIDEYINGXIAOYINGXIANGLIZHUJIANJIASHEN。2019NIANSHUANGSHIERQIJIAN,SUNINGJIESHIWEIBO#QUSHIDASHANG#LANMU,TONGGUOPINPAILANVDEDAIDONG、KOLYOUZHINEIRONGDECHUANBO,SHIXIANSUNINGZAIWEIBODEQUANFANGWEIYINGXIAO,CHENGGONGZHUTUISUNINGDESHUANGSHIERYINGXIAOHUODONG。

ZAIZHONGXIAOGUANGGAOLINGYU,WEIBOYOUHUADAILISHANGTIXIJIAGOU,JIAQIANGXINKEHUOQUNENGLI,BINGZHENDUITOUBUKEHUDANDUCHENGLIFUWUTUANDUI,YITISHENGFUWUNENGLI。CIWAI,WEIBOLUXUTUICHUZHINENGTOUFANGMOSHIOCPX、SHUBANSHIPINGUANGGAO、NEIRONGDINGXIANGGUANGGAO、KOLZHANGHAOTUIJIANFUWUDENGXINCHANPIN,WEIKEHUTIGONGLEGENGDUOYINGXIAOXUANZE。

WEIBOJIHUA,2020NIANJIXUQIANGHUAZAIPINPAIKEHUSHICHANGDEYOUSHI,JIADADUIZHONGDIANXINGYEYAOBUKEHUHEXINKEHUDEKAITUO。TONGSHI,ZHONGDIANTISHENGXIAOGUOGUANGGAOYEWUJINGZHENGLI,JIAQIANGNEIBUXIETONGJIANLIDAKEHUFUWUNENGLI,SHIXIANCONGDANCHUNLIULIANGBIANXIANNENGLIDAOCHAYIHUAYINGXIAOWANFANENGLIDETUIJIN。CIWAI,JIXUYOUHUAGUANGGAOXIAOGUO,TISHENGGUANGGAOLIULIANGDEBIANXIANXIAOLV。

编 辑:章芳
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