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中国移动旗下泛智能终端直销系统,“和助力”和私域流量很搭

2020年2月25日 08:54  CCTIME飞象网  

(程慧/文)商业的本质是什么?不管线上线下,不管卖的是什么,销售最关心的是应该是四个指标:流量、转化率、客单价、复购率。翻译成白话就是:有多少人来,有多少人买,花多少钱买,买几次。

LIULIANG,HEWEIGONGYUHESIYU?CONGZIMIANJIESHI,GONGYULIULIANG,GONGJIUSHIGONGZHONG,YISISHIFENSISHISHUYUGONGZHONGPINGTAI,HENIGERENWUGUAN;SIYULIULIANG,SI,XIANGDUIYUGONGERYAN,SHINIZIJIDE,FENSISHIYINWEINIZHEIGERENLAIDE,YUPINGTAIWUGUAN。LIURUNLAOSHIYOUGEBIFANG:“DOUYIN,GENGPIANXIANGYUPEIYANGDESHIGONGYULIULIANG;ERKUAISHOU,GENGPIANXIANGYUPEIYANGSIYULIULIANG。” RUGUOCONGXIAOSHOUJIAODULAIJIANG,KEYIYONGTIANMAOZAI2019NIANTICHUDE“QIJIANDIAN2.0SHENGJIJIHUA”LAIKAN,TIANMAOSHANGJIACONGDUI“HUO”DEYUNYINGQUANMIANZHUANXIANGDUI“REN”DEYUNYING。BENZHIKEYISHUOSHIZHENDUISIYULIULIANGDEYUNYING。ZHEIYEWEI“WEIYA”“LIJIAQI”DENGWANGLUOZHIBOBOZHUDAILAISHANGJI。TAOBAODESHUJU,2019NIANTIANMAO“SHUANG11”KAICHANGJIN1XIAOSHI03FEN,ZHIBOYINDAODECHENGJIAOLIANGJIUCHAOGUOQUNIAN“SHUANG11”QUANTIAN;8XIAOSHI55FEN,TAOBAOZHIBOYINDAOCHENGJIAOLIANGYIPO100YIYUAN。

DANGBAIDU、TIANMAO、JINGDONG、JINRITOUTIAO、DOUYINDENGGONGYULIULIANGDEHUOKECHENGBENYUELAIYUEGAO,QIYEGENGQINGXIANGYUTONGGUOApp、GONGZHONGHAO、WEIXINQUNDENGSIYULIULIANGZUOYONGHUYUNYING。

NEIMESHIBUSHIZHIYOUDIANSHANGCAIYOUSIYULIULIANG?BUSHIDE。LIANGNINGLAOSHIZAIDEDAOSHANGJIANG《ZENGZHANGSIWEISANSHIJIANG》,CENGJUGUOHUAZHUANGPINPINPAIMEILINKAIDELIZI。MEILINKAIBAQUEFAZIYUAN,YOUKEWANGCHENGJIUGANDENVXINGFAZHANWEIMEIRONGGUWEN,BAHUAZHUANGPINZHIJIEMAIJIYIGEGEMEIRONGGUWEN。ZHEIXIEMEIRONGGUWENJIUKEYIXUANZEZUOQUANZHIXIAOSHOU、JIANZHIXIAOSHOUHUOZHEZHISHIMAILEHUAZHUANGPINZIJIYONG。XIAOSHOUDEMOSHIJIUSHIBUDUANYONGGEZHONGFANGSHILAXINREN,TONGGUOJIANGJIEMEIRONGHUAZHUANGZHISHILAIQUANLIULIANGZUOXIAOSHOU。ZHEISHIXIANXIASIYULIULIANG。

ZAIHULIANWANGSHIDAI,HULIANWANGCUJINLELIANJIE,TONGGUOHESHIDEGONGJUJIQIZUHE,BIRUZHIBO、GONGZHONGHAO、WEIXINQUN、JIANLIQIYUYONGHUDELIANJIE,JILEIYUCHENDIANCHUZIJIDESIYULIULIANG。

QIYEZIJIANSIYULIULIANG,JIUSHIBARENBIANCHENGZIJIDEFENSI, FENSIJILEIDAOYIDINGCHENGDU,DUIZIJICHANSHENGLEZUGOUDEXINREN,JIUWEISIYULIULIANGYUNYINGDAHAOLEJICHU。SIYULIULIANGDEYUNYINGZUIZHONGYAODESHISHENME?ZAIZHEIGEGUOCHENGZHONG,ZUIZHONGYAODE,SHIGOUJIANDUISIYULIULIANGZHUDEXINREN。FENSIYINWEIDUISIYULIULIANGZHUDEXINREN,ERXINRENSIYULIULIANGZHUTUIJIANDECHANPINHEFUWU。JULILAISHUO,YINWEINIZAIZHONGGUOYIDONG,ZAIZHONGGUOYIDONGZHONGDUANGONGSI,SUOYIWOXIANGXINNIZAITONGXINLINGYU、ZAISHOUJILINGYUDEZHUANYEXING,RUGUONIJIWODEJIAGESHIZUIJUXINGJIABIDE,WOJIUZHAONIBANTAOCAN,MAISHOUJI。SIYULIULIANGZHUBUSHIZAIMAIDONGXI,ERSHIZAIBANGFENSIMAIDONGXI。FENSIHESIYULIULIANGZHUJIANLIQIDIJINDEGUANXI,CONGLIULIANG,DAOYONGHU,DAOHUIYUAN,ZUIZHONGSHIYINGGAICHENGWEIGONGTONGTI。

ZHEIYICHANGYIQING,RANGDAJIAFAXIAN,QISHIYONGHUSHIHUIZAIXIANSHANGMAIDONGXIDE。NEIMEZAIDIANSHANGPINGTAISHANG,NISHIZENMEJUECEYAOBUYAOMAIMOUYANGDONGXI?XIANGKUANGQUANSHUIZHEIZHONGBIANYIDECHANPIN、SHUZHEIZHONGBIAOZHUNHUADECHANPIN,SHOUJIQIAOZHEIZHONGJIAGEBUGAODECHANPIN,DAGAILEJIEXIEXINXIJIUMAILE。MAIFANGZIZHEISHI,GUJIZAIAR/VASHIBUGOUDE,HAISHIYAOQUXIANCHANG,ZIXIKANKAN,HUIJIAZAIXIANGJITIANCAIXIASHOU。KEJIAN,CHANPINDEKEDANJIAYUEGAO,YONGHUJIUYUEXUYAOYUEDUOXINXI,YONGYIZHICHENGJUECEPANDUAN。SUIZHEJISHUDEFAZHAN,WENZI、TUPIAN、XIAOSHIPIN、ZHIBO…… HULIANWANGNENGGOUTIGONGDEXINXIYUELAIYUEDUOSHI,DIANSHANGSUONENGMAIDEDONGXIJIUYUELAIYUEDUO,KEDANJIAYEYUELAIYUEGAO。

ZHONGDUANPINLEI,JIUSHIHENSHIHEZHIBO。BIRU,XIAODUYINXIANG,LITOUYOUHENDUODEXIAOXUEKEBEN,SHIMIANFEITIGONGJIYONGHUDE。WOMENYONGTUPIAN、WENZIMIAOHUIDIZAIDUO,KENENGDOUBURUZHUBOZAIZHIBOSHI,“XIAODU、XIAODU”DEYANSHI,BINGSUISHIHEFENSIDEHUDONG。

(ZAIYIDONGYINGYETINGDIAN,ZUOLEYICHANGZHONGDUANPINLEIDEXIANSHANGZHIBODAIHUO)。

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ZHONGGUOYIDONGQIXIADE“HEZHULI”,YIGEFANZHINENGZHONGDUANZHIXIAOXITONG,KEYIJIEJUESUISHIYINGXIANGHECHUDAYONGHUQUN,TIGONGLIANGHAODEJIAOFUTIYAN。ZHIYAOBAOCUNSIYULIULIANGZHU(MEIYIWEIYOUZHIYUCONGSHIFANZHINENGZHONGDUANDEPENGYOU)DEDIANZIMINGPIAN,FENSIYAOFUGOUHENFANGBIAN。DUIYUMEIYIWEISIYULIULIANGZHULAISHUO,ZHIYAOWEIHUHAOFENSI,CHANPINDESHANGJIA、SHOUKUAN、FAHUODENGDENGYIXILIEGONGZUO,DOUYOUZHONGGUOYIDONGZHONGDUANGONGSILAIWANCHENG。ERDUIYUQIYELAISHUO,JIUSHI“CHUCHUDOUSHIYINGYETING,RENRENDOUSHIFENXIAOYUAN”LE。

(YITUJIANGQINGCHUSHENMESHIHEZHULI)

(WODEHEZHULISHANGCHENG)

编 辑:霏雯
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