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互联网保险平台试水长险销售 To C平台将脱颖而出?

2020年2月25日 07:19  21世纪经济报道  

LAIYUAN:21SHIJIJINGJIBAODAO

YUANBIAOTI:HULIANWANGBAOXIANPINGTAISHISHUIZHANGXIANXIAOSHOU ZHUANYETo CPINGTAIJIANGTUOYINGERCHU?

“XINGUANFEIYANYIQINGQIJIAN,XIAOFEIZHEBUDUANTISHENGDEBAOXIANYISHIYUBAOXIANGONGSIXIANXIAXIAOSHOUNENGLIYINYIQINGERXIAJIANGDAILAIDEGONGXUMAODUN,SHIWOMENBUDEBUZHONGXINSHENSHIHULIANWANGBAOXIANZHEIYIBUXUYAOJIANMIANMOSHIWANCHENGDEBAOXIANFUWUFANGSHI。”TANJIHULIANWANGBAOXIANDEJIYUYUTIAOZHAN,GUOTAIJUNANFEIYINJINRONGXINGYESHOUXIFENXISHILIUXINQIDUI21SHIJIJINGJIBAODAOJIZHEBIAOSHI。

XINGUANFEIYANYIQINGBUJINDAILAIQUANMINBAOXIANYISHITISHENG,HAIDAILAILEXIAOFEIZHEBAOXIANGOUMAIXINGWEIDEBIANHUA,ZHEIYOULIYUHULIANWANGBAOXIANHOUXUDECHAOYUQIZENGZHANG。DANHULIANWANGBAOXIANRUHEXIAOSHOUFEIBIAOZHUNHUADEZHANGQIBAOXIAN、ZHUANYETo CHULIANWANGBAOXIANPINGTAIDETOUZIJIAZHIRUHETUOYINGERCHU?

互联网平台如何销售长险?

“ZAIBAOXIANXUQIUDUANSHANG,XINGUANFEIYANYIQINGDECHUXIAN,SHIRENMENGENGJIAZHUDONGGUANZHUJIANKANGXIAN、ZHONGJIXIANDENGBAOZHANGXINGCHANPIN,SHIDUIQUANMINBAOXIANYISHIDEYICIPUJIJIAOYU,TONGSHIRENMENYEZHUZHONGZAIYIQINGZHONGDEDAODEFUWUTIYAN。DUANQIKAN,YIXIECHUANTONGXIANXIAQUDAOWUFABAIFANGKEHU,ZAIZHANYESHANGSHOUDAOYIXIECHONGJI,HUIYINGXIANGDUANQIHENIANDUBAOFEISHOURU,DANYIQINGGANGUANHUAIHEBAOXIANJIAOYUWEIQIERUDIANDEFUWU,YINDAOXIAOFEIZHELEJIEBAOXIANCHANPIN,TIYANFUWU,JIANLIFENGXIANYISHI,DUIBAOXIANYEZHANGQIFAZHANJUYOUJIJIYINGXIANG。”HULIANWANGBAOXIANPINGTAIHUIZEBAOXIANJINGJIFUZONGCAISONGHAOSHENGDUI21SHIJIJINGJIBAODAOJIZHESHUO。

QIZHONG,“HULIANWANGBAOXIANPINGTAIKEYIGENGJIACHONGFENDEFAHUIXIANSHANGYOUSHI,LAIMANZUHEXINQUNTI——NIANQINGXIAOFEIZHEHEZHONGCHANJIATINGXIAOFEIZHEDUIBAOXIANCHANPINDEXUQIU,ZHEIHEHULIANWANGXINGYEZHENGTIFAZHANQUSHIBAOCHIYIZHI。YIQINGZHONGXUNZHAOXIANSHANGJIHUI,YOULIYUJUBEIZISHENJISHUNENGLIHECHANPINTESEDEHULIANWANGBAOXIANPINGTAI。”SONGHAOSHENGCHENG。

JIEZHI2019NIAN9YUE30RI,ZAIHUIZEBAOXIANPINGTAISHANGGOUMAISHOUXIANJIJIANKANGXIANDEBAOXIANKEHUPINGJUNNIANLINGWEI32SUI,PINGTAIGERENTOUBAORENPINGJUNLEIJICHIYOU2.7ZHANGBAODAN。

SHUIDIBAOXIANSHANGCHENGSHUJUXIANSHI,2019NIAN12YUE,QIXINDANNIANHUABAOFEISHOURUCHAOGUO8YIYUAN;2019NIAN1YUEXINDANNIANHUABAOFEISHOURUWEI1.5YIYUAN;JINNIAN2YUEYILAI,SHUIDIBAOXIANSHANGCHENGDEBAOFEISHOURUZENGZHANGSUDUJINYIBUJIAKUAI,YOUWANGDADAOQUNIANTONGQIDE10BEIZUOYOU。

BUGUO,SONGHAOSHENGQIANGDIAO:“ZHANGQIXINGYESHIFOUNENGJIANKANGFAZHAN,RENGYIKAOQIYEZISHENCHANPINHEFUWU,ERBUSHIRENMENYISHIZHIXUDEYOUXIANXUANZEQUDONG。”

ZAIXINGUANFEIYANYIQINGZHONG,“RUHEZAIHULIANWANGBAOXIANPINGTAIXIAOSHOUZHANGQIBAOXIAN”CHENGWEIBAOXIANYETANTAODEZHONGDIAN。AOWEIZIXUNBAOGAOZHICHU,JIN2018NIAN,HUIZEBAOXIANYUBAOXIANGONGSIGONGTONGSHEJIKAIFADESHOUXIANCHANPINBAOFEIDA1.139YIYUAN,ZHANTONGQISHOUXIANCHANPINDIYINIANBAOFEIDE24.5%。

SONGHAOSHENGJIESHAOCHENG:“XIANSHANGXIAOSHOUZHANGQIBAOXIANDEBILEIHENGAO。YISHIZHANGQIBAOXIANYUDUANQIBAOXIANWANQUANBUTONG,YUBAOXIANGONGSIDEXITONGDUIJIEGENGFUZA,DICENGXITONGLUOJIWANQUANBUYIYANG;ERSHIMAIZHANGQIBAOXIANDEXIAOFEIZHEJIQIZHONGSHIJIANLIPINPAI、ZHUNQUEDECHANPINTUIJIANHEKEKAODESHOUHOUFUWU,YINCIZAIXUANZEBAOXIANXIAOSHOUQUDAOSHIHUIGENGJIAJINSHEN。”

HUIZEBAOXIANYILVYOUXIAN、DUANQIJIANKANGXIANQIJIA,CONG2012NIANQIKAISHITANSUORUHEZAIHULIANWANGSHANGXIAOSHOUZHANGQISHOUXIAN。“CONGSHOUYIKAN,DUANQIBAOXIANZHINENGDAILAIDUANQIDEYEJILIANG,ZAIYONGHULIUCUNJIGUIMOXIAOYINGSHANGYOUTIANRANDEDUANBAN,ERZHANGQIBAOXIANNENGWEIQIYEDAILAIJIAOZHANGNIANXIANDEWENDINGSHOUYI。CONGFAZHANQIANLIKAN,ZHANGQIBAOXIANYOUZHUYUYUYONGHUJIANLIZHANGQIGUANXI,JILEIDALIANGDEZHENSHIYONGHUSHUJUJIJIAOYISHUJU,BIANYUJINGZHUNFENXIKEHUHUAXIANG、XIHUAKEHUCHANGJING,BINGYOUXIAODICHUJIHEHUOQUBAOXIANKEHU,XINGCHENGSHOUYIYUYONGHULIUCUNDELIANGXINGSHUANGXUNHUAN。”SONGHAOSHENGTANYAN。

TAHAIZHICHU:“RENHEZHUANYEFUWUDOUSHIYOUBIANJIEDE,BAOXIANBUSHIYIKAOHAILIANGLIULIANGZHICHENGQIDESHENGYI。DUIYUBAOXIANDIANSHANGERYAN,ZHIYOUZHUANYEDEBAOXIANFUWUCAINENGXIYINDAOJINGZHUNYONGHU。”

ZHEYANZHANGYUAN,YENEIRENSHIRENWEI,ZAIZHONGGUOBAOXIANCHANXIAOFENLIDEDAQUSHIXIA,WEILAIBAOXIANGONGSIYUHULIANWANGBAOXIANPINGTAIZHIJIANDEFENGONGJIANGYUELAIYUEXIHUA,WEILAISANDAOWUNIANNEIHULIANWANGBAOXIANPINGTAIYOUWANGXINGCHENGYIGERUKOUJIPINGTAI。

SHUIDIGONGSICHUANGSHIRENJIANCEOSHENPENGRENWEI,2020NIANHULIANWANGBAOXIANSHICHANGXUQIUJIANGYINGLAIBAOFA,DUIYUSHUIDIZHEIYANGDECHUANGYEGONGSIJISHIJIYUYESHITIAOZHAN。

专业To C平台能否不负众望?

LIUXINQIBIAOSHI,DANGQIANCHUANTONGBAOXIANGONGSIDEZHUYAOHEXINJINGZHENGLIZAIXIAOSHOUHUANJIE,SHIJIAZHILVJIAOGAODEYIGEHUANJIE。YINCI,ZAIHULIANWANGBAOXIANCHANYELIANDEWUDACANYUZHE(To C、To A、To B、HULIANWANGBAOXIANGONGSI、JIEJUEFANGANTIGONGSHANG)ZHONG,ZHIJIEMIANXIANGKEHUDETo CXINGHULIANWANGPINGTAIHEHULIANWANGBAOXIANGONGSIWEILAIDEFAZHANQIANJINGGENGJIA。

JUYOUMINRUIXIUJUEDEZIBEN,JINLIANGNIANGEWAIQINGLAITo CLINGYUTOUZI。BIRU,DUOBAOYUZAIGUOQUYINIANNEIWANCHENGSANLUNRONGZI,SHUIDIGONGSIZAI2019NIANWANCHENGB、CLIANGLUNCHAO15YIYUANRONGZI,BOHEBAOWANCHENGQIANWANMEIYUANALUNRONGZI,HUIZEBAOXIANDENGLUNASIDAKEJIAOYISUO,DENGDENG。

ZHUANYETo CPINGTAINENGFOUBUFUZHONGWANG?LIUXINQITANYAN,To CPINGTAIGENJUZISHENBUTONGZHELIDIAN,KEYIFENWEIZIDAILIULIANGPINGTAI(YOUSHIZAILIULIANG)、ZIDAICHANGJINGPINGTAI(YOUSHIZAIZHUANHUALV)、ZHUANYEHUAPINGTAI(YOUSHIZAIDANKEJIAZHI)SANDALEI。DUIYUSANLEITo CPINGTAI,DALIULIANGPINGTAIHECHANGJINGPINGTAIDEGUDONGYOUSHIFEICHANGMINGXIAN,ZHUYAOXIAOSHOUDECHANPINYIBAOXIANDE“BIAOZHUNPIN”(RUYILIAOXIAN、HANGYIXIAN)WEIZHU。DANGQIAN,DALIULIANGTo CPINGTAIHECHANGJINGHUATo CPINGTAIDEBAOFEIGUIMOTONGCHANGGAOYUZHUANYETo CPINGTAI。

DANLIUXINQIRENWEI,ZHUANYETo CPINGTAIDELUOHOUSHIZANSHIDE。“DANGQIANHULIANWANGBAOXIANXINGUISHANGWEILUODI,SHIDEPINGTAIHETOUZIRENDOUYOUSUOGUJI;MUQIANTo CPINGTAIDEYUNYINGSHIJIANBINGBUZHANG,BUFENYOUZHIPINGTAIDEGUANLINENGLIHAIMEIYOUTIXIANWEIGUIMOJINGJIXING。”DANSUIZHEHOUXUJIANGUANGUIDINGDELUODI、ZHUANYETo CPINGTAIDEGUANLINENGLIGENGWEICHENGSHU,CIQIANBEISHICHANGDIGUDEZHUANYEHUATo CPINGTAIWEILAIGENGJUTOUZIJIAZHI。

2019NIAN12YUE,YINBAOJIANHUIZHONGJIEBUXIANGBUFENBAOXIANJIGOUXIAFA《HULIANWANGBAOXIANJIANGUANBANFA(ZHENGQIUYIJIANGAO)》,DINGXIANGZHENGQIUYIJIAN。MOUBAOXIANGONGSIFUZERENDUI21SHIJIJINGJIBAODAOJIZHEBIAOSHI,HULIANWANGBAOXIANZUOWEIJINNIANLAIKUAISUFAZHANDEXINSHENGYEWUMOSHI,JIANGUANBUMENXUYAOBUDUANXUNZHAOYEWUCHUANGXINHEFENGXIANFANGFANZHIJIANDEPINGHENGDIAN。SUIZHEXINGUANFEIYANYIQINGYINGXIANGXIADEDAGUIMOXIANSHANGHUAFUWUQIEHUAN,YIJIXIANSHANGXIANXIAJIAOTIRONGHEBIJIANGCHENGWEIZHUYAOYEWUMOSHIDEQUSHIXIA,JIANGUANBUMENKEYIMIQIEGUANZHU,QUANMIANPINGGU,SHISHITUICHUSHUNYINGSHICHANGBIANHUAHEXINGYEZHUANXINGDEJIANGUANZHENGCE。

21SHIJIJINGJIBAODAOJIQIKEHUDUANSUOKANZAINEIRONGDEZHISHICHANQUANJUNSHUGUANGDONGERSHIYISHIJIHUANQIUJINGJIBAOSHESUOYOU。WEIJINGSHUMIANSHOUQUAN,RENHERENBUDEYIRENHEFANGSHISHIYONG。XIANGQINGHUOHUOQUSHOUQUANXINXIQINGDIANJICICHU。

编 辑:值班记者
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