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疫情下的云音乐课:老师网络授课 但线上陪练并非全部

2020年2月25日 08:16  第一财经  

YIQINGXIADEYUNYINLEKE QIAODONGZAIXIANJIAOYUQIANYISHICHANG

ZUOZHE: WUDAN

【LAIZITOUZIJIGOUDEBAOGAOSHUJUXIANSHI,JIEZHI2022NIAN,ZHONGGUOYINLEJIAOYUSHICHANGYUJIHUIDADAO4000DUOYIYUANGUIMO,ZAIXIANPEILIANSHICHANGDAYUEZHAN1000YIYUAN,GANGQINZAIXIANPEILIANJIGOUYEJIANGKUAISUFAZHANDAOJISHIJIA。】

KUAIYIGEYUEMEICHUMEN,ZHENGLINDANXINHAIZIDEGANGQINXUEXIZHONGDUANTAIZHANGSHIJIAN,“DOUBUZHIDAOJIEXIAQUGAIZENMELIANQINLE。”

PINGSHI,TAMEIZHOULIUXIAWUKAICHE40DUOFENZHONGDAI7SUIDEERZIQUWEIYUSHANGHAIMINXINGQUDELAOSHIJIAXUEQIN。DANXIANZAI,YIQINGSHENMESHIHOUJIESHUHAIBUZHIDAO,YIZHIBUCHUMENBUSHANGKE,NANMIANXIANRUJIAOLV。HAIHAO,ZAITAHEQITAJIWEIJIAZHANGDEYAOQIUXIA,GANGQINLAOSHIZHONGYUKAILESHIPINKECHENG。

JIGEXUESHENGJIATINGDOUGOUZHILEGUANGJIAOSHEXIANGTOU,ANZHUANGZAIGANGQINYIJIAO,LAOSHIDAKAIWEIXINSHIPIN,JINXINGSHISHILINGTING、JIANGJIEHEZHIDIAN。YIJIAJIEYIJIA,ZHAIJIAXIANSHANGKEJIUZHEIYANGKAISHILE。HAIZISHANGKEDE45FENZHONGLI,ZHENGLINZHONGYUNENGSONGKOUQI,“HAIZINENGXIAOTINGYIHUIER,WOMENYEBUYONGMAOXIANKAINEIMEYUANDECHEQUSHANGKE,HENFANGBIAN。”

ZICONGHAIZI5SUIKAISHIXUEQIN,TAJIUZOUSHANGLEYITIAOMANZHANGERJIUJIEDEQINTONGJIAZHANGZHILU。YUANBENHEMUYUKUAIDEMUZIGUANXI,JINGCHANGYINWEILIANQINERJIANBANUZHANG,TAZAOJIUTINGSHUOGUOXIANSHANGGANGQINPEILIAN,DANHAIMEICHANGSHIGUO。DIYICIXIANSHANGSHOUKE,TAJIUTIHUIDAOLEBIANLI,SHENZHIKAISHISHEXIANG,YIHOUHAIZIDEKECHENG,YINGGAIJIEHEXIANSHANGPEILIANHEYIDUIYIJIAOXUE,XUEFEIYEHUIXIANGDUIDIYIXIE。

SHISHISHANG,HULIANWANG+YINLEJIAOYUDEMOSHI,ZAOYICHENGWEITOUZIRECHAO。ZAIXIANYINLEJIAOYUDETOUBUPINGTAI“VIPPEILIAN”YU2018NIAN11YUEJIUYIWANCHENG1.5YIMEIYUANDECLUNRONGZI。LAIZITOUZIJIGOUDEBAOGAOSHUJUXIANSHI,JIEZHI2022NIAN,ZHONGGUOYINLEJIAOYUSHICHANGYUJIHUIDADAO4000DUOYIYUANGUIMO,ZAIXIANPEILIANSHICHANGDAYUEZHAN1000YIYUAN,GANGQINZAIXIANPEILIANJIGOUYEJIANGKUAISUFAZHANDAOJISHIJIA。

“VIPPEILIAN”DEZAOQITOUZIRENSHENYANSHUSHIHULIANWANGYINLEJIAOYUZHEITIAOSAIDAODEKAICHUANGZHEZHIYI,TAFAXIAN,SHOUZHEICIYIQINGYINGXIANG,HENDUOYUANBENZAIXIANXIAJIAOGANGQINWEISHENGDEYEYULAOSHI,DOUKAISHILEWANGLUOSHOUKE,YUANBENDEHUIYIXITONGzoom、DINGDINGDENGGEZHONGRUANJIAN,DOUPAISHANGLEYONGCHANG,“GEGEPEILIANCHANGSHANG,YEYIDINGCHENGDUDIKAIFANGZIJIDEXITONGJIZHUKELAOSHISHIYONG。BIJINGLAOSHIRUGUOBUSHANGKE,JIUMEILESHOURU。”

ZAIYINLEXINGYEJINYINDUONIAN,SHENYANSHURENWEI,XIANSHANGYINLEJIAOYUBUDANNENGDAPOJULIXIANZHI、JIANGDISHIJIANCHENGBEN、JIESHENGHUAXIAO,HAIKEYIJUJIQIYOUZHISHIZI,QIEKECHENGNEIRONGGONGKAITOUMING。YINER,ZAIXIANYINLEJIAOYUYUELAIYUECHENGXIANCHU“GANGXU”QUSHI。

线上授课利与弊

“BIANJIEYUEKE,SUISHILEJIEHAIZILIANQINBIAOXIAN”、“YIDUIYIZAIXIANGANGQINPEILIAN,YANXUANSHIZI”,ZAIYANJIUDUOJIAZAIXIANPEILIANJIGOUSHI,ZHENGLINFAXIAN,ZHEIXIEGUANGGAOCIDOUQIEZHONGLEZIJITONGDIAN。

DANGCHURANGHAIZIXUEQIN,TAXIANGDEHENJIANDAN,GUOWAIJINGYINGTONGCHANGDOUHUIWANYILIANGJIANLEQI,XIANZAIZHONGGUOSHEHUIJINGZHENGNEIMEJILIE,ZONGHESUZHIGENGZHONGYAO,“GANJUEHAIZIBUXUEYIMENLEQIJIUSHIFUMUDESHIZHI。”

DANZHENZHENGXUEQILAI,TIAOZHANYOUPODA。LIANGNIANSHIJIANLI,TAXIANYAOZIJIXUEXISHIPU,XIAOHUALAOSHIKESHANGDENEIRONG,ZAIMEITIANJIANDUHAIZILIANQIN。SUIZHEXINXIANGANGUOQU,LIANQINBIANDEFAWEI,HAIZIYUESHIXIEDAIDICHU,TAJIUYUEZHEJI,XINLIJIAOCUI。HAIZIJINLEXIAOXUE,TAXIANG,ZIJISHIJIANHENENGLIYOUXIAN,YAOZHANGQIJIANCHIXUEQIN,HUOXUZHINENGKAOXIANSHANGPEILIAN。

BIYEYUSHANGHAIYINLEXUEYUANGANGQINXIDELILAOSHI,CONGSHIYOUERGANGQINJIAOYUYISHIDUONIAN,ZAIZHEICIYIQINGQIJIANSHIZHONGZAIYOUYU,SHIFOUYAOJINXINGSHIPINKECHENG。CONGTADEJIAODULAIKAN,GANGQINJIAOYUJIUSHIYIMENCHUANTONGDEJINGXISHOUYIHUO,JIANGJIUDESHIMIANDUIMIANDEKOUCHUANXINSHOU,WULUNSHOUXING、CHUJIANFANGSHI、FALIDEFANGSHI,DOUXUYAOSHOUBASHOUJIAO,“SHIPINSHANGKE,YINSEHAIYUANDUBUGAO,ZHINENGJIANDANJIUZHENGHAIZIDEJIEZOUHEZHIFA。RUGUOYUDAOWANGLUOBUXING,HUAMIANTINGDUN,DOUMEIFAPANDUANXUESHENGDEZHIFASHIBUSHIDAOWEI。”

TASHENBIANDEGANGQINLAOSHIMENZAISHIGUOWEIXINSHOUKEZHIHOU,YOUXIEHENSHIYING,YOUXIEZERENWEIWEIXINSHIPINSHOUDAODEYINZHITAIHU,TINGBUCHUFANYIN。YUDAOSHIPINKADUNHEYANCHI,BUDEBUYICICIZHONGFUDANZOU,XIAOLVBIANDI。TARENWEI,SHIPINSHANGKEJINSHITESHUSHIQIDEJIEJUEBANFA,DENGYIQINGGUOQU,LAOSHIMENRENGRANHUIJIANCHIXIANXIASHOUKE。

“XIANSHANGPEILIANZHISHIYIGEFUZHUXINGDEGONGJU,TADANGRANBUSHIYINLEXUEXIZHONGDEQUANBU。”SHENYANSHURENWEI,GANGQINJIAOYUBIXUSHIMIANDUIMIAN、YIDUIYIDEJIAOXUE,DANGXUEDAOYIDINGCHENGDU,JIUKEYIYIKAOXIANSHANGPEILIANLAIJIEJUEYIBUFENWENTI。

千亿级市场空间下的探索

JINNIAN3YUE,SHENYANSHUZUOWEICHUANGSHIRENKAIFADEXIANSHANGYINLEJIAOYUXINCHANPINVip SingJIJIANGSHANGXIAN。ZHEIKUANWEI4SUIZHI14SUISHAOERDAZAODECHANPIN,TIANBULEHULIANWANGSHENGLEJIAOYULINGYUDESHICHANGKONGBAI。

YOUSHUJUXIANSHI,OUMEIYOU40%DEQINTONGJIESHOUXIANSHANGPEILIAN。DANZHONGGUOQIANWANSHULIANGDEQINTONGZHONG,ZHIYOU4%BILIJIESHOUXIANSHANGPEILIAN。XIANRAN,XIANGDUIYUPANGDADEQINTONGQUNTI,XIANSHANGYINLEJIAOYURENGYONGYOUHENDADESHICHANG。

“OUMEI40%DEQINTONGLI,DABUFENSHIJINGGUOQIANQISHAIXUANHOUKAISHIZOUBIJIAOZHUANYEHUADEXUNLIAN,TAMENDEPEILIANYESHILEISIYULAOSHIDEZHUJIAO。”SHENYANSHURENWEI,DUIZHONGGUOJIATINGLAISHUO,SHAOERSHENGLESHIXUEXIMENJIANZUIDI、SHOUZHONGMIANZUIGUANGDEYISHUJIAOYU,ZAIGANGQINPEILIANZHUJIANBEISHICHANGJIESHOU、SHOUZIBENQINGLAIDEDANGXIA,YIKUANZAIXIANSHENGLEJIAOYUCHANPIN,YERONGYIBEIJIATINGSUOJIESHOU。

AIRUIZIXUNYANJIUYUANSHUJUXIANSHI,2019NIANZHONGGUOK12(XIAOXUEZHIGAOZHONG)JIXUEQIANJIAOYUJIEDUANRENSHUYUE2YI,2020NIANZHONGGUOK12JIXUEQIANZONGHEZAIXIANHUALVYUEWEI15%,ZAIXIANYONGHUSHULIANGYUE3000WANREN。ZHEIQIZHONG,16.4%DEYONGHUXUANZESHENGLEJIAOYUKECHENG,16.1%XUANZEQILEKECHENG。YUJIDAO2022NIAN,ZHONGGUOK12JIXUEQIANZAIXIANJIAOYUDESHICHANGGUIMODA2000YIYUAN。

WULUNQILEHAISHISHENGLEXUEXI,SHENYANSHURENWEI,ZHONGGUODINGJIANDESHIZILILIANGDOUSHIXIQUEDE,YIDUIYIDEYINLEJIAOYUBIJINGYOUXIAN。ZAIXIANYINLEJIAOYUPINGTAIDEJUEQI,BUDANHUANJIELEXINXIDEBUDUICHENG,YERANGJIAOYUZIYUANZHONGXINFENPEI,ERSANXIANCHENGSHIDEHAIZIDOUNENGXUANZEJINGHUDEYOUZHISHIZI。

ZONGGUAN2018NIANZHONGGUOK12ZAIXIANJIAOYUXINGYE,YIRANHUIFAXIANYIXIEWENTI。BIRUYOUXIUSHIZILILIANGWUFAKUAISUFUZHI、LIUDONGXINGTAIGAO,BENTUHUADEYOUZHIZAIXIANNEIRONGYEXIQUE。LINGWAI,LAOSHIXIANSHANGJIAOXUE,DUIXUESHENGDEJINDUHEXINGWEIZHANGKONGLIBIANRUO,JIAOHUDEFANGSHIHESHENDUHAISHIYOUJUXIAN。

“WOMENZUODEVip Sing,BUSHIJIANDANDESHENGLEJIAOYU,ERSHICHUANGZAOLEYIGEKECHENGTIXI,SHIYIGEZONGHESHENGLEJIAOYU。”SHENYANSHUSHUO,TAMENYIZHENRENXIANSHANGHUDONGJIAOXUE、DONGHUAKECHENGDEFANGSHI,BASHENGLEXUEXIBIANDEFENGFUYOUQU,JIANGUZHUANYEXINGYUQINGJINGHUA、YOUXIHUA。TAXIANGXIN,WEILAIJINIAN,XIANSHANGYINLEJIAOYURENGHUIYOUDAFUZENGZHANG,“YOUQIWEILAI5GSHIDAIDAOLAI,XIANSHANGYINLEJIAOYUJIANGYINGLAILINGYIZHONGJUMIAN。”

编 辑:值班记者
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