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旅游直播靠卖攻略行得通吗

2020年2月24日 10:32  北京商报  作 者:蒋梦惟

原标题:旅游直播靠卖攻略行得通吗 来源:文化/旅游

ZAI“RENRENDOUNENGCHENGZHUBO”DESHIDAI,LIYONGLVYOUZHIBOTUIGUANGMUDEDI、TUIJIANLVYOUCHANPINZAIGUONEILVYOUYEZAOYIBUSHIXINXIANSHI,RANER,SUIZHEBUDUANBIANHUA,MIANDUIYEWUTINGZHI、ZHUBOWUFACHUMENDEJUMIAN,OTAMENYOUPANSUANQILESHENGJIBANDE“ZHIBOSHENGYIJING”。2YUE23RI,BEIJINGSHANGBAOJIZHESHULIFAXIAN,JIEZHIMUQIAN,FEIZHU、TONGCHENG、MAFENGWO、KAISADENGOTAHELVXINGSHEYEKAISHIXUNMIQILEZHIBOBIANXIANXINTUJING,GULISHANGJIATONGGUOZHIBOLVYOUGONGLVEDENGXINGSHI“FUGONG”,SHENZHIKAISHEMIANXIANGLVYOUQIYEDEFUFEIKECHENGDENG。BUGUO,YEYOUYENEIRENSHIBIAOSHI,SUIRANGEQIYEDOUZAINULITUICHU“ZHIBO+LVYOU”DEXINZHAOSHU,DANSHIQULE“ZAILUSHANG”ZHEIYIZHONGYAOCHOUMAHOU,LVYOUZHIBOTONGZHIHUAJINGZHENGJILIE,WEILAIXIANGYAOZAISHICHANGZHONGTUOYINGERCHU,HAIXUZHAODAOSHIHEZIJIDEDUTEZHUANXINGFANGXIANG。

旅游直播2.0上线

YIQINGZHIXIA,LVYOUSHICHANGQUANMIANSHOUSUO,WEITIQIANBUJU“HOUYIQINGSHIDAI”CHANPINGONGJI,XIAODAOLVYOUZHUBO,DADAOOTA、LVXINGSHE、JINGQUDOUKAISHIJIAMAZHIBOQUDAO,YUCONGZHONGXUNZHAOXIANSHANGBIANXIANXINTUJING。

“YIWANGCHUANTONGDELVYOUZHIBODADUODOUSHIXUYAOWAICHUPAISHEDE,ZHUBOHUIGENJUMUDEDIDEJINGDIAN、SHICHADENGYINSUQUZHUNBEIZAIDANGDIDEXINGCHENG、ZHIBONEIRONG。”SHENWEILVXINGJIEMUZHUCHIREN、JIANZHIZUOLVYOUZHIBODECHANGLINGAOSUBEIJINGSHANGBAOJIZHE,YIQINGFASHENGHOU,BUFENLVXINGJIHUATUICHI,YUANYOUDEMUDEDIZHIBOJIUZHINENGGAIWEIZAIJIA“YUNLVYOU”,ZHIBODENEIRONGFASHENGLEHENDABIANHUA。TAZHIYAN,YOUYUHENDUOJINGQUWUFAYUCEZHONGXINKAIFANGSHIJIAN、HENDUOXINGCHENGYENANYIRUQITUIJIN,YINCIZHIBODENEIRONGYEGENGDUODIYIGONGLVE、DAYIDENGWEIZHU,XIANGGUANLVYOUCHANPINXIAOSHOUWEIFU。

QISHI,CHANGLINGONGZUONEIRONGDEGAIBIAN,ZHISHIYIQINGQIGUONEI“LVYOU+ZHIBO”LINGYUBIANJUDEYIGESUOYING。FEIZHUXIANGGUANFUZERENBIAOSHI,ZI2YUE10RITUIDINGXUQIUGAOFENGLVEYOUHUANJIEHOU,XIANSHANGYONGHUDUIYULVYOULEIGONGLVE、YOUJI、ZHIBO、DUANSHIPINDENGNEIRONGLIULANLIANGZHURIJIZENG,ZHUBUHUIFUDAOLECHUNJIEQIANDESHUIPING,YINCIFEIZHUQIDONGLE“ZHAIJIALVXING”JIHUA,GULISHANGJIAJILVYOUZHIBOJIGOUYULVXINGDARENHEZUO,TONGGUOZHIBOJINXINGFUGONG,TONGGUOJIESHAOLVYOUGONGLVE“DAIHUO”,MUQIANMEITIANFEIZHUSHANGLEIJIYIYOUQIANYUGESHANGJIAHEZHUBOKAITONGXINSHILVYOUZHIBO,MEITIANZHIBOLIANGCHAOGUO100CHANG。WUDUYOUOU,MAFENGWOAppYEZAI2YUE22RISHANGXIANLEZHIBOPINDAO,HANGAILUXIANTUIJIAN、LVXINGBIBEIPIN、JINGDIANJIANGJIE、PAIZHAOGONGLVEDENGGEZHONGLVYOUXINXI。

RANER,LINGYIFANGMIAN,TONGCHENG、KAISADENGQIYEQUEBALVYOUZHIBO2.0ZHUANXIANGLEYUSHANGSHUQIYEJIERANBUTONGDELINGYU。YITONGCHENGWEILI,GAIQIYEQIXIADEXIAOCHENGXU“TONGCHENGSHANGXUEYUAN”SHANGKAISHELEYIPIZHENDUILVYOUXINGYEDEZHIBOKECHENG,BAOKUORUHEYINGDUIYIQINGWEIJIDENG,SHENZHIHAIYAOQINGLVYOUQIYEFUZEREN、ZHUANJIADENGJINXINGLEYICHANG16XIAOSHIBUJIANDUANZHIBO。BEIJINGSHANGBAOJIZHECHAZHAOFAXIAN,MUQIANGAIPINGTAISHANGYOUBUFENKECHENGXUYAOFUFEIGUANKAN,DANJIEKECHENGFEIYONGYUEWEIJISHIYUAN,QUANNIANKECHENGJIBENDOUXUYAOSHUBAIYUAN。QIZHONGQUANNIANSHOUFEI998YUANDEKECHENGDINGYUERENSHUYIJIN3000REN,YICIJISUAN,TONGCHENGJINKAOZHEIXIANGKECHENGJIUYISHOURUJIN300WANYUAN。

同质化提高变现难度

SHIJISHANG,JINJINIAN,LVYOUXINGYEZHONGLIYONGZHIBOLAITUIGUANGMUDEDI、JINGQU、LVYOUCHANPINDEFANGSHIBINGBUHANJIAN,DANCIQIAN“ZAILUSHANG”YIZHISHIZHEILEIZHIBODEZUIDA“MAIDIAN”,HUANYANZHI,RUGUOZUBUCHUHUDIZHAIZAIJIAZHIBO、JIESHAO,LVYOUZHIBODUIYUYONGHUDEXIYINLIJIUHUIBEIDADAXUERUO。YOULVYOUZHUBOXIANGBEIJINGSHANGBAOJIZHETOULU,YIQINGFASHENGHOU,ZIJIJIANGBUDINGQIZHIBOGAIWEIMEITIANZHIBO,ERQIEXIANGJINBANFAZAIJIADUOZHUNBEIYIXIE“GANHUOMANMAN”DEGONGLVE、YOUJI,DANGUANKANRENSHUJIAOYIQINGZHIQIANHAISHICHUXIANLEMINGXIANDEXIAJIANG。

“QISHI,YIZHUJIANZOUCHUFAZHANCHUJIJIEDUANDELVYOUZHIBO,MUQIANMIANLINDEZUIDAWENTIJIUSHITONGZHIHUAJINGZHENG。”BEIJINGDIERWAIGUOYUXUEYUANZHONGGUOWENHUAHELVYOUCHANYEYANJIUYUANFUJIAOSHOUWULIYUNBIAOSHI,LVYOUZHIBOJIUSHILVYOUQIYEJIEZHUZHIBOZHEIZHONGSHOUDUANQIEFENCHULAI、ZHENDUIXIFENLINGYUSHOUZHONGDEYINGXIAOFANGSHI,TAZUIDADE“JIAFENXIANG”JIUSHIXIANCHANGGAN。RANER,SUIZHELVYOUZHIBOYUELAIYUEPUBIAN,JIASHANGYIQINGQIZHUBOMENDADUOWUFACHUMENZHIBO,YINCI,ZHEILEIZHIBOXINGSHI、NEIRONGDEDUTEGANDOUXIANGBIYIWANGYOUSUOXIAJIANG。

WULIYUNZHIYAN,RENWUWOYOU、RENYOUWOYOUSHIQIYENENGZAIYIGEJINGZHENGJILIEDESHICHANGZHONGTUOYINGERCHUDEGUANJIAN,RUGUOZHUBO、PINGTAI、LVYOUQIYEBUNENGZHAODAOZIJISHANZHANGQIEDUDAODEZHIBOQIERUJIAODU,NEIJIUHENKENENGYAOJINRUCANKUDE“JIAGEZHAN”ZHIZHONG,BIANXIANNANDUKEXIANGERZHI。

ZHIDEZHUYIDESHI,HAIYOUYENEIZHUANJIABIAOSHI,DUIYUNEIXIELINGPIXIJINGDELVYOUQIYELAISHUO,2.0BANDELVYOUZHIBO,GENGSHIFENGXIANYUJIYUJUNJIAOGAODECHANGSHI,“TONGGUOJIHEZIYUANKAISHEZHIBOKECHENG,HUOZHEYANZHANGCHANYELIANJINXINGCHUGUOLIUXUEDENGZIXUNZHIBO,DOUSHIDANGQIANLVYOUZHIBODEZHUANXINGFANGXIANG,DANWOMENTONGSHIYAOKANDAO,LVYOUQIYEZAIZHEILEIZHIBOSHANGDEZHUANYEXINGKENENGBINGBUQIANG:ZAIXIANKECHENGRUGUOMEIYOUZHUANYETUANDUIJINXINGXITONGHUASHEZHI,ERZIXUNLEIZHIBORUGUOMEIYOUZHUANYESHOUKERENCAI,JIUHENNANKUAGUOCONGMIANFEIDAOSHOUFEIDEZHEIDAOBIANXIANMENJIAN。”WULIYUNBIAOSHI。

转型之路的N个选项

JILIEDESHICHANGJINGZHENGWANGWANGNENGCUISHENGGENGDUOXINYETAI,LVYOUYISHIRUCI。ZAIWULIYUNKANLAI,JISHIZHAIZAIJIAZHONG,XINSHILVYOUZHIBOYERENGYOUBUXIAODEBIANXIANQIANLI。“DUIYUGUANKANZHIBODEQIANZAILVYOUXIAOFEIRENQUNLAISHUO,TONGGUOZHIBOLEJIEYIXIEMUDEDIDESHENDUTIYAN,HUOQUXIAOZHONGJINGDIAN、SIJIACANTINGDENGDUTEDEXINXI,BIDAZHONGHUADENEIRONGGENGYOUXIYINLI,YINCI,OTAHELVXINGSHEZAIQIANGHUAZHIBOXUANCHUANBANKUAISHI,KEYIZHEZHONGKAIFAYIXIEJUYOUXIANGYINGTESESHUXINGDECHANPIN,YUZHIBOXIANGHUDAPEIJINXING。”WULIYUNBIAOSHI,YUCITONGSHI,YAOZENGQIANGLVYOUZHIBODE“DAIHUO”NENGLI,QIYEKEDANDUSHEZHIYIXIEQIANZHIXINGDEYUYUEZHEKOUGONGZHIBOYONGHUZHUANXIANG。

ZHIDEZHUYIDESHI,HAIYOULVYOUQIYEXIANGBEIJINGSHANGBAOJIZHEBIAOSHI,MUQIAN,GUONEIBUSHAOJINGQUYEDOUQIDONGLEZHIBO“YUNLVYOU”DEXIANGMU,BIRUHUNANZHANGJIAJIEZUZHI“LVYOUWANGHONG”BIANZHIBOBIAN“MAIHUO”,JIYOUZHIBOTUANDUIDUIDANGDILVYOUXINXIZIXUN、JINGQULIANXIAN、LVYOUXIANLUJINXINGTUIJIE。TONGSHI,ZAIOTAPINGTAI、ZHANGJIAJIELVYOUGUANFANGGONGZHONGHAODENGPINGTAIKAITONGWANGGOUQUDAO,ZHUBOJIANGZAIZHIBOSHITUIJIEZHANGJIAJIELVYOUCHANPIN,YOUKEKEZAIWANGSHANGDINGGOUZHANGJIAJIELVYOUJINGQUMENPIAOJIZHANGJIAJIETUTECHAN。2YUE23RI,HAICHANGHAIYANGGONGYUANYEXUANBULIANHEKUAISHOUDUIQIXIASHANGHAI、TIANJIN、QINGDAOSANGEXIANGMUJINXINGZHIBO,TONGGUOZAIXIANKEPUJIANGJIETISHENGQINZIKEQUNNIANXING,WEIZHIHOUYUANQUZHONGXINHUIFUKAIFANGZUOPUDIAN。

“XIANZAI,GUONEIRENGRANYOUDABUFENJINGQUHAICHUYUGUANBIZHUANGTAI,ZHIBOBUJINKEYIBANGZHUJINGQUWEICHIGUANZHUREDU,YENENGZAIYIDINGCHENGDUSHANGCHUANGSHOU,DANYOUYUJINGQUBENSHENZAILVYOUZHIBOSHANGDOUSHICONGLINGZUOQI,RUGUOOTA、LVXINGSHENENGYUYOUTIAOJIANKAIZHANZHIBODEJINGQUDUIJIE,YIFANGMIANJINGQUFANGKEYIJIEJUEZHUBOCHUBULEMENDEWENTI,JIANGZUIXINZUIZHENSHIDEXIANCHANGCHUANDIJIWANGYOUMEN;LINGYIFANGMIAN,LVYOUQIYEYEKEYIWEIJINGQUXUNSUJIZANLIULIANG、JIJUREDU、XIAOSHOUPEITAOCHANPIN,SHIXIANKUAISUBIANXIAN。”WULIYUNJIANYI。

编 辑:章芳
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