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美团无人车来了,外卖小哥能松口气吗

2020年2月21日 11:04  虎嗅APP  作 者:李玲

JINRI,MEITUANWURENSONGHUOCHECHUXIANZAIBEIJINGSHISHUNYIQUDEXIAOQUZHONG,ZHEILIANGTIXINGHEminiQICHEYIBANDADEHUANGSEWURENCHE,DAITILEWAISONGXIAOGE,JIANGQIJIANRENMENXIANSHANGCAIGOUDESHENGHUOYONGPINPEISONGDAOXIAOQU。

MEITUANGAOSUHUXIU,ZHEISHI“WURENPEISONGFANGYIZHULIJIHUA”DELUODICHANGJINGZHIYI,MUQIANZAIBEIJINGJINXINGLUODI,DIYIPILUODIDIANBAOKUOBEIJINGSHUNYIQU、HAIDIANQU。

CICIWURENSONGHUOCHESHIMEITUANDEZIYANCHANPIN,ZAISHUNYILUODI,XIANGJULIJIAOYUANDESHEQUJINXINGPEISONG,SHIJISHANGYESHIDUIWURENCHEYUANJULISONGHUODESHIYAN。GENJUMEITUANMAICAIPILUDEXINXI,YIQINGZHIXIADINGDANJIZHONG,QIZHANDIANDEFENJIAN、DABAORENYUANJIQISHOUDOUJIAOWEIJINQUE,JINSHUNYI2GEZHANDIANYAOFUWUZHOUBIAN86GESHEQUJIN10WANYONGHU。

DUIMEITUANLAISHUO,TESHUSHIQIJIZHONGZENGZHANGDEXUQIU,SHIYALIYESHIQIJI。WURENCHESONGHUOSHIWEIYIQIFENDANGONGXUYALIERSHENG,DANGUIMOHUATUIGUANGHOU,KEYIZUOWEIJIEJUEYUNLIYALIDEYOUXIAOBANFA,HAIKEJIECISHULIXINGYEBIAOZHUN。

压力

MEITUANMAICAISHUJUXIANSHI,YIQINGQIJIANGEDIDEXIAOSHOUEDOUCHUXIANLEMINGXIANSHANGZHANG,QIZHONG,BEIJINGDIQURIXIAOLIANGZUIGAOWEICHUNJIEQIANDE2~3BEI。

YIQINGDUICHUXINGDEXIANZHI,SHIDESHENGXIANSHUCAISHANGMENDAOJIADEYEWUYINGLAIBAOFASHIZENGZHANG。ANQUANKAOLIANGXIA,WURENPEISONGYEDEQUESHIMUQIANZUIWEIPOQIEXUYAODEYINGYONGJISHU。

WURENPEISONGJISHUDEYINGYONG,ZUIZHIJIEDEJIEGUOSHITONGGUOWURENCHEHUOSHINEIJIQIRENLAIPEISONG,KECHUDADECHANGJINGBAOKUOFENGBIDESHEQU、GONGGONGBANGONGLOUDENG,JIBENFUGAITESHUSHIQIDESHENGHUOHEGONGZUOCHANGJING。ERWURENCHEDAITIWAISONGXIAOGEJINXINGPEISONGFUWU,BUJINNENGJIEJUEMUQIANDEQISHOUQUEKOU,HAINENGZUIDAXIANDUDIJIANGDIRENJIJIECHUDEQIANZAIGANRANFENGXIAN,ZAIANQUANDEQIANTIXIAMANZURENMENDERICHANGXUQIU。

GENJUMEITUAN2YUE19RIFABUDE《2020CHUNJIEZHAIJINGJI》,JINNIANCHUNJIEQIJIAN,FANGYIYAOQIUXIADESHAOCHUMENSHAOJIECHU,SHIDERENMENDEGOUWUZHONGDIANZHUANYIZHIWAIMAIPINGTAI。ZHEILIDEWAIMAIBINGBUSHIXIAYIDECANYINWAIMAI,ERSHIBAOKUOROUDAN、SHUCAI、DIAOLIAODENGDERICHANGSHIPINYONGPINDEWAISONGDAOJIA。

ZHEIZHONGBIANHUADAILAIDESHENGHUOFANGSHIYUXIAOFEIMOSHIDEBIANHUA,ZUIZHIJIEDEBIAOXIANJIUSHISHANGPINEXUNMENGZENGZHANG。《2020CHUNJIEZHAIJINGJIDASHUJU》XIANSHI,CHUNJIEQIJIAN,MEITUANWAIMAISHANGBAOKUOSHUCAI、ROU、HAIXIANDENGZAINEIDESHICAILEISHANGPINPINGJUNXIAOLIANGHUANBIZENGFUDA200%;CONGJIANGSUANSHOUCHULE393WANFEN,JIANGYOUCU、SHISANXIANGDENGGESHIDIAOWEILIAODEZONGTIXIAOLIANGZENGZHANGLE8BEIDUO……

MEITUANBENDISHENGHUOGEGEYEWULIANTIAOZAIYUNZHUANDETONGSHI,YEZAIBUDUANJINXINGPEISONGFANGSHIDEXINCHANGSHI。

MEITUANWAIMAICHULETUICHUDUOXIANGSHIMINRICHANGSHENGHUOGONGJIBAOZHANGJUCUOWAI,HAITICHULE“WUJIECHUANXINSONG”DEFANGSHI,RUZAIYIQINGCHUQIKUAISUTUIXINGWUJIECHUPEISONG,YONGHUXIADANSHIKETONGGUODINGDANBEIZHUFANGZHIDIDIAN,QISHOUSONGHUOSHILIANXIYONGHUJIANGBAOGUOFANGZAIZHIDINGWEIZHI。ZHENDUIYIYUANDENGTESHUCHANGJINGDESONGCAN,KETONGGUOQUCANJUDADAOWUJIECHUPEISONGXIAOGUO。

JIASHANGXIANZAIZHENGZAISHIDIANDEWURENCHEPEISONG,MUQIANMEITUANDEWUJIECHUPEISONGYIYOUSANZHONGXINGSHI。

SHANGMENDAOJIAFUWU,BAOZHENGPEISONGHUANJIEANQUANHEGAOXIAOWAI,HUOWUWENDINGGONGYINGYEHENGUANJIAN。MEITUANMAICAIZAIBEIJINGDE51JIAXIANXIAFUWUZHAN,YIQINGQIJIANLIUYOUQIANYUMINGYUAN,FUZEBEIJING1200GESHEQUDESHENGXIANDAOJIAFUWUYUNZHUAN。

KEJINKAOYUANYOUDEGONGHUOQUDAO,NANYIJIEJUEBEIJINGGECHENGQUJIZHONGQIEJIZENGDEXUQIUYALI。

MEITUANZIJIMEIYOUGONGYINGLIAN,YIWANGDESHANGMENDAOJIAFUWUDOUSHITONGGUOSHANGCHAOPINGTAIGONGHUO,ZIJIJINFUZESHANGMENBUFEN。CICIWEIBAOZHANGBEIJINGSHICHANGGONGYINGWENDING,MEITUANMAICAIZAIJIADACAIGOULIANGDETONGSHI,XINTUOZHANLESHANDONG、HEBEIDENGCHANQUDEQUDAO。ERXINTUOZHANDEQUDAO,CAIQULEZHICAIDEFANGSHI,BUJINGGUOGONGHUOSHANG,HAIZENGJIALEJINGCAIHEBANCHENGPINLEISHANGPIN。

LINGYIFANGMIAN,MEITUANSHANGMENFUWUYEZAIJIAQIANGYUSHANGJIADEHEZUOSHENDU。CHUNJIEQIJIAN,GEGESHANGJIAPINGTAIDOUHUODUOHUOSHAODEYOUZHERENSHOUBUZUDEQINGKUANG,MEITUANSHANGOUYUZAIJINGDELIANSUOPINPAICHAOSHIMENDIANHEZUO,TONGGUOBAOZHENGYIDINGDEXIANSHANGYINGYESHIJIAN,JIANGSHITIDIANRICHANGWEIHUDERENGONG,ZHUANYIZHIXIANSHANG,MANZUXIANSHANGYONGHUXUQIU。

ZHIDEYITIDESHI,YIQINGQIJIANYOUSHANGJIADUIKOUZHAODENGFANGHUYONGPINJINXINGDAFUZHANGJIA,MEITUANSHANGOUHOUTAISHANGXIANLESHUJUJIANKONGGONGNENG,MEITIANDUISHANGPINSHUJUJINXINGJIANKONG、FENXI,ZHAOCHUJIAGEYICHANGDESHANGPINGENJINCHULI。BINGQIE,ZHENDUISHANGJIAGAOJIAYUNFEI、BUSHIXUANCHUAN、SHOUJIADENGWEIGUIXIAOSHOUFANGYIWUPINDEXINGWEI,MEITUANSHANGOUJIADALECHUZHILIDU。

契机

CONGGENGZHANGYUANDEJIAODUKAN,MEITUANYIQUZHINENGHUAJIANSHE,BINGBUSHIYIGEJIEDUANXINGDECUOSHI,ERSHIZHENGTIYEWUFAZHANDEXUYAO。

CHUJIULVDAODIAN,MEITUANDEWAIMAI、MAICAI、MAIYAO、SHANGOUDENGYEWUJIHUQUANBUBAOHANWAISONGDAOJIAFUWU,WURENCHEYIDANGUIMOXINGPUKAI,DUIPEISONGRENYUANDEWENDINGXINGBUCHONGZUOYONGJIAODA,CHENGBENSHANGYEYOUSHIMINGXIAN。

XIANJIEDUAN,MEITUANWURENPEISONGZHONGXINZAISHUNYIQUWEIRAOMEITUANMAICAIFUWUZHANDIANPEIBEILEWURENPEISONGCHE,QIEYIKAISHICHANGTAIHUAPEISONGYUNYING,GONGKAICESHIDAOLUSHANGXINGSHISUDUYUEWEI20GONGLI/XIAOSHI。

PEISONGFANWEINEIDEJUMINXIADANHOU,MEITUANZHINENGPEISONGDIAODUXITONGHUIBADINGDANZHIPAIJIWURENPEISONGCHE,HOUZHEZAIMEITUANMAICAIZHANDIANQUHUOHOU,ZIDONGXINGSHIDAOMUDEDISHEQUDEWUJIECHUPEISONGDIAN,YUQUHUORENJIAOJIEDAKAICANXIANGQUCHUWUPIN。ZHENGGEGUOCHENGBIMIANLERENYURENDEJIECHU。

YIDANWURENCHEPEISONGZAIMAICAIYEWUSHANGDEXINGJIABIDEDAOYANZHENG,QIZAIMAIYAO、SONGCANDENGYEWUSHANGDEYINGYONGYEZHIRIKEDAI。WAISONGSHANGMENDEYUNLIWENDINGYIJIYUNLIGUANLIWENTIYEYINGRENERJIE。GENGDACENGMIANSHANG,YIWANGDAOJIAFUWUDEBIAOZHUNYEJIANGBEIDIANFU。

MUQIANCHUBEIJINGSHUNYIQU,MEITUANWURENPEISONGYIKAISHIZAIHAIDIANLUODI。MEITUANTOULU,“JIANGBUDUANKUODAPEISONGFANWEI,WEIGENGDUOMINZHONGTIGONGBIANMINFUWU”。YIQINGGUOHOU,MEITUANWURENCHEPEISONGFUWUJIANGJIXU。BINGQIE,WEILAIHAIJIANGZENGJIACANYINWAIMAI、RIYONGBAIHUO、YAOWUDENGDUOPINLEIDEWURENPEISONGFUWU。

DANGRAN,WURENCHEPEISONGDUIYUGONGZHONGERYAN,HAIXUYIGESHIYINGGUOCHENG,SHENZHIHAIYAOSHIYINGPUTONGRENDELIEQIXINLI,JIESHOUBEIWEIGUAN,BEIPAIZHAO。

XIWANGMEIYILIANGWURENCHEDOUNENGANQUANSONGHUO,PINGANDAOJIA。

编 辑:章芳
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