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获得首张宽带电视牌照,广电能否跨越现实差距?

2020年2月20日 08:03  CCTIME飞象网  作 者:马秋月

飞象网讯(马秋月/文)有消息称,近日国家广播电视总局颁发了一张宽带电视牌照,对于这张牌照,有关部门与中国广电早前对各省进行考察评估,最终决定将宽带电视的经营资格给予湖北广电先行先试,打造一个广播电视的业务新模型。

YIJINGMIANLINBUDEBUBIANDEYOUXIANDIANSHI,ZAIZOUXIANGKUANDAIDIANSHIDELIXIANGLUSHANG,NENGFOUKUAGUOXIANSHICHAJUNI?

有线电视的危机,广电试点宽带电视

RUJIN,SUIZHEIPTVBUDUANCANSHI,SHIPINWANGZHANRIJIANCHENGSHUZHUANGDA,YONGHUSHIYONGXIGUANDEGAIBIAN,CHENGWEIRENMENZUICHANGSHIYONGDESHOUSHIZHONGDUANZHONGDUAN,BUZAIJUXIANZAIDIANSHIJIHEPCDUAN。

SHUJUXIANSHI:JIEZHI2019NIAN6YUEDI,YOUXIANDIANSHIYONGHU2.16YIHU,QIZHONGSHUZIDIANSHIYONGHU2.03YIHU,DANYOUXIANSHUZIDIANSHIJIAOFEIYONGHU1.44YIHU,JINGJIANSHAO178.9WANHU。ERJIEZHI2019NIAN11YUEDI,IPTV(WANGLUODIANSHI)YONGHUGUIMOWENBUKUODA,ZONGYONGHUSHUDA2.94YIHU,BISHANGNIANMOJINGZENG3907WANHU,DUIGUDINGKUANDAIYONGHUDESHENTOULVWEI65.1%。

HUIHUANGYIGUO,ZAIBUBIANHUA,JIUHUIBEIBIANYUANHUASHENZHITIDAI。YINCI,KUANDAIDIANSHIDECHUXIANSHIYIZHONGBIRAN。

SHISHISHANG,KUANDAIDIANSHIBINGBUSHIGUANGDIANZUIJINCAITICHU,ZAOZAI2018NIAN,ZHONGGUOGUANGBODIANSHIWANGLUOYOUXIANGONGSIFUZONGJINGLICENGQINGJUNJIUDUICIJINXINGLEXIANGXI:XIANGDUIYUCHUANTONGGUANGBODIANSHIWANGLUODEDANYI、DANXIANGCHUANSHU,YIJIJIAOHUTIYANBUZUDETEXING,GUANGDIANKUANDAIDIANSHIYEWUFUWUDEJUYOU IP HULIANWANGHUA、NEIRONGDE IP ZHISHICHANQUANHUADETEDIAN。

JUJIESHAO,ZAIXINGSHISHANG,KUANDAIDIANSHICAIYONG IP HULIANWANGXIEYIJISHUCHUANSHUGUANGBODIANSHIJIEMU,TUPOCHUANTONGGUANGBODIANSHIWANGLUOPINDIANZIYUANBUZU、JIEMUNEIRONGBOFANGZONGLIANGYOUXIAN、JIEMUZHANXIANXINGSHIDANYI、JIAOHUHUDONGNENGLIQIANQUEDENGZHUDUOJISHUBILEI,NENGGOUFUGAIZHIBO、DIANBO、LUNBO、TUIBO、HUIBO,DAPINGGOUWU、HULIANWANGFANGWEN、JISHI、YOUXI、JIAOYU、ZHIHUISHEQUDENGCHANPINXINGTAI。

ZAINEIRONGSHANG,KUANDAIDIANSHITONGGUOJUHEGUANGBOYINGSHIXINGYEZIYUAN,XINGCHENGGUIMOHUA、CHANYEHUAYOUSHI,YIRONGHECHUANGXIN、BANQUANBAOHUDENGJIZHIXINGCHENGJIANKANGFAZHANDELIANGHAOHUANJING,SHIXIANJIBANEIRONGYINJINLAI,GENGBANGZHUNEIRONGZOUCHUQU,YIJIDUINEIRONGZIYUANDEZHANGKONGHEJINGYINGKAWEI。BINGTONGGUODUIGUONEIHULIANWANGSHIPINQIYEDIANSHISUIPIANHUANEIRONGSHIYONGSHOUQUANHEFENFABOFANGQUDAOZHANGKONG,CONGZHENGCEHEJISHUCENGMIANSHIXIANDUIHULIANWANGGONGSISHIYONGDIANSHINEIRONGDEYOUXIAOZHANGKONG。

JULEJIE,DANGSHIGUANGDIANKUANDAIDIANSHIYEWUJIUYIJINGMIANXIANGBUFENXIANFENGYONGHUKAIZHANYEWUSHIDIAN。

需要跨越的现实差距

GUANGDIANDECHANGSHISHIFAZHANBIXUDE,DANLIXIANGYUXIANSHIZHIJIANHAISHICUNZAIYIXIECHAJU。

把“宽带电视”拆解开,先说宽带:

JIEZHI2019NIANDI,ZHONGGUOYIDONGGUWANGKUANDAIYONGHULEIJIDADAO1.87041YIHU、ZHONGGUOLIANTONG8347.8WANHU、ZHONGGUODIANXIN1.5313YI(ZHONGGUODIANXINJIZHONGGUODIANXINDEMUGONGSIYOUXIANKUANDAIYONGHUZONGSHUHEJIWEI1.80YIHU)。

GUWANGKUANDAISHICHANGBENLAIJIUNEIMEDA,CUNLIANGSHICHANGYUELAIYUEXIAO。ZHEIGESHIHOU,SANDAYUNYINGSHANGZHIJIANDEJINGZHENGQUEYUELAIYUEJILIE,WEILELIUZHUHEKUOZHANYONGHU,FENFENJINXINGZHIHUIJIATINGDEBUJU,TONGSHIJINNIANHAIYAOSHIXIANQIANZHAOKUANDAIFUGAIDEMUBIAO。

ZAIZHIHUIJIATINGBUJUSHANG,LIRU:2020NIANZHONGGUOYIDONGJIANGKAIZHAN“SHUANGBAIYIJIHUA”,BAOKUOBAIYISHENGTAIYINRUJIHUAHEBAIYIFENXIANGJIHUA,QIZHONGYINRUDAPINGNEIRONGJIAZHICHAO50YIYUAN,YINRUSHENGTAIQUANYIJIAZHICHAO35YIYUAN,YINRUJIATINGFANZHINENGZHONGDUAN15YIYUAN;ZHONGGUODIANXINYUJI2020NIANZHIHUIJIATINGZHONGDUANSHULIANGJIANGHUITUICHU 3600WANGE;ZHONGGUOLIANTONG2020NIANZHIHUIJIATINGDEMUBIAOSHIWOJIAZUWANGFUWU1000WAN+CIFUWU、WOJIAGUHUA300WAN+ZHONGDUANXIAOSHOU、WOJIASHENYAN200WAN+ZHONGDUANXIAOSHOUYIJIWOJIATISU200WAN+YUEHUOYONGHU。

ERNADAOKUANDAIYUNYINGPAIZHAODEGUANGDIANZI2017NIANBEIJINGGEHUAYOUXIANDIANSHIWANGLUOGUFENYOUXIANGONGSIYUZHONGGUOYOUXIANDIANSHIWANGLUOYOUXIANGONGSI、ZHONGQINGYOUXIANDIANSHIWANGLUOGUFENYOUXIANGONGSI、DONGFANGYOUXIANWANGLUOYOUXIANGONGSI、YUNGUANGHULIAN(HUBEI)WANGLUOKEJIYOUXIANGONGSI、SHANDONGGUANGDIANWANGLUOYOUXIANGONGSIGONGTONGFAQISHELIQUANGUOXINGKUANDAIZONGHEYEWUYUNYINGGONGSI。ZHIJIN,GUANGDIANFANGMIANYEMEIYOUMINGXIANYOUSHIDEGUWANGKUANDAIYONGHUSHUJU。MUQIANGUANGDIANTIAOKUAIFENGE、GEZIWEIZHENGYESHICHEZHOU,NANYIYUYUNYINGSHANGZHANKAIJINGZHENG。SHENZHICENGJINGFENGFENGHUOHUODEMINYINGKUANDAIZAIQUNIANYEJINGLILE“HANCHAO”,BINLINSIWANGBIANYUAN。

再说电视:广电的有线电视形式比较单一、内容也不丰富、需要每个月缴费。而三大运营商的IPTV是装宽带赠送IPTV盒子,可以免费提供回看、时移、点播等多种丰富多彩的方式,实现用户需求多样化;更不必说视频网站的内容丰富多彩;还有互联网电视,其内容和形式也比有线电视优秀。

JIEZHI2019NIAN11YUEDI,IPTV(WANGLUODIANSHI)YONGHUGUIMOWENBUKUODA,ZONGYONGHUSHUDA2.94YIHU。

YINCI,GUANGDIANZAIKUANDAIDIANSHIDELUSHANG,RENGJIUXUYAOKUAGUOKUANDAICHAJU、NEIRONGCHAJU。

编 辑:值班记者
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