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《2019主播职业报告》发布:近8成用户会为直播付费

2020年1月8日 14:13  新浪科技  作 者:雪梅

1YUE8RISHANGWUXIAOXI,YIDONGSHEJIAOPINGTAIMOMOFABULE《2019ZHUBOZHIYEBAOGAO》,TONGGUODUIJINWANMINGYIDONGWANGLUOYONGHU,ZHUBODECHOUYANGDIAOCHAFAXIAN:33.6%DE95HOUMEITIANKANZHIBOCHAO2XIAOSHI;JIN8CHENGYONGHUHUIWEIZHIBOFUFEI,24.1%DEZHIYEZHUBOYUESHOURUGUOWAN;11.8%DE95HOUZHUBOWEIFUMUMAIFANG。

33.6%95后每天看直播超2小时黑吉辽职业主播占比最高

GENJUCNNICSHUJU,JIEZHI2019NIAN6YUE,WOGUOSHOUJIWANGMINGUIMODA8.47YI,WANGMINSHOUJISHANGWANGBILIGAODA99.1%。WOGUOWANGLUOZHIBOYONGHUGUIMODA4.33YI,JIAO2018NIANDIZENGZHANG3646WAN,ZHANWANGMINZONGTIDE50.9%。

ZAIDUIJINWANMINGYIDONGYONGHUDIAOCHAHOUFAXIAN,YIDONGZHIBOYONGHUYOU:YONGHUQUNTINIANQING、ZHANXINGQIANG、FUFEIXIGUANCHENGSHUSANDATEZHENG。

GUANKANYIDONGZHIBODEYONGHUZHENGTIPIANNIANQING,QIZHONG90HOUZHANBI23.7%,95HOUZHAN18.5%。74.8%SHOUFANGYONGHUBIAOSHI,MEITIANGUANKANZHIBOSHIZHANGZAI30FENZHONGYISHANG,32.1%DEYONGHUMEITIANGUANKANZHIBOZAI2XIAOSHIYISHANG,QIZHONGNIANJIYUEQINGDEYONGHU,MEITIANGUANKANZHIBOSHIJIANYUEZHANG。32.7%DE90HOUMEITIANKANZHIBOZAI2XIAOSHIYISHANG,95HOUZHEIYIBILIWEI33.6%。

GENJU《2019ZHUBOZHIYEBAOGAO》XIANSHI,ZHUBOQUNTIDENIANLINGCHENGMINGXIANNIANQINGHUAQUSHI。2019NIAN,SHOUFANGZHUBOZHONG,YOU33.4%WEIZHIYEZHUBO,2018NIANZHEIYIBILIWEI31%,2017NIANJINWEI27.6%。95HOUZHUBOZHONGJINBANSHUWEIZHIYEZHUBO,ZHIYEZHUBOZHANBIWEI49%,90HOUZHUBOZHONGZHIYEZHUBOZHANBIWEI38.3%。

CONGSHIZHUBOZHEIYIZHIYEDERENQUNYEJUYOUMINGXIANDEQUYUTEZHENG,BEIFANGZHIYEZHUBOYUANDUOYUNANFANGZHIYEZHUBO。ZHIYEZHUBOZHANBIZUIGAODE10GESHENGSHISHIHEILONGJIANG、JILIN、LIAONING、ZHONGQING、GANSU、GUANGXI、TIANJIN、HUNAN、GUIZHOU、GUANGDONG。

近8成用户为直播付费24.1%职业主播月收入过万

BAOGAOSHUJUXIANSHI,79.4%DEYONGHUMEIGEYUEHUIZAIZHIBOZHONGJINXINGFUFEI,ZHANBIJIEJIN8CHENG。QIZHONGMEIYUEFUFEICHAOGUO500YUANDEYONGHUZHANBIWEI28.4%,MEIYUEFUFEICHAOGUO1000YUANDEYONGHUZHANBIWEI19.8%。NANXINGBINVXINGGENGAIZAIZHIBOZHONGFUFEI,MEIYUEZHIBOFUFEI1000YUANYISHANGDENANXINGZHANBIWEI22.8%,NVXINGJINWEI7.6%。

《2019ZHUBOZHIYEBAOGAO》XIANSHI,ZHIYEZHUBOZHONGSHOURUGUOWANDEZHANBIWEI24.1%,JIAO2018NIANDE21%LVEYOUTISHENG,NVXINGZHIYEZHUBOSHOURUGUOWANDEZHANBIBINANXINGZHIYEZHUBOLVEGAO。GENJUCHOUYANGDIAOCHASHUJU,NIANJIYUEQING、XUELIYUEGAODEZHUBO,GAOSHOURUZHANBIYUEGAO。12.6%90HOUZHUBOYUESHOURUGUOWAN,15.5%95HOUZHUBOYUESHOURUGUOWAN。

ZAISHOURUGUOWANYUANDEZHUBOZHONG,GAOXUELIZHANBIJIAOGAO。YUESHOURUGUOWANZHUBOZHONG,DAZHUANXUELIZHAN10%,BENKEXUELIZHAN18.1%,SHUOSHIYISHANGXUELIZHAN25.4%,QIZHONG16.9%SHUOSHIJIYISHANGXUELIZHUBOSHOURUZAI5WANYUANYISHANG。

CHOUYANGDIAOCHASHUJUHAIXIANSHI,YOUYUGONGZUOQIANGDUDA、YALIDA,NIANJIJIAOQING,SHOUFANGZHUBOZHONG69.5%WEIDANSHENZHUANGTAI,79%DEZHIYEZHUBODANSHEN。

编 辑:章芳
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