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中国手机厂商掘金印度:五强占四 vivo进前三

2020年1月8日 06:49  每日经济新闻  

LAIYUAN:MEIRIJINGJIXINWEN  

MEIJINGJIZHE WANG JING MEIJINGBIANJI CHENJUNJIE

2019NIANDI,vivoYINGLAILEJINJUNYINDUDEWUZHOUNIANJINIAN,vivoYINDUGUOJIAGONGSICEOCHENZHIYONGDUIGUOQUDECHENGJIYONGYIJUHUAZONGJIEWEI:“WOMENZAIYINDUYIJINGDUGUOLESHENGCUNDEJIEDUAN”。ZAIZHEIQIJIAN,CHENZHIYONGJIANZHENGLEGUOCHANPINPAIZAIYINDUDEQUNXIONGZHENGBAYIJIYINDUBENTUBUFENPINPAIDEKUAISUYUNLUO。

SUIZHEZHONGGUOSHOUJIQIYEJUEQI,YUELAIYUEDUODECHANGSHANGZAIYINDUDENGXINXINGSHICHANGFALI。IDCSHUJUXIANSHI,YINDUZHINENGSHOUJISHICHANGZAI2019NIANDISANJIDUFAHUOLIANGDADAOCHUANGJILUDE4660WANBU,BISHANGYIJIDUZENGZHANG26.5%,HESHANGNIANTONGQIXIANGBIZENGZHANG9.3%。ZAIYONGYOUYUE13YIRENKOUDEYINDU,LIUCHENGZUOYOUDERENKOURENGZAISHIYONGGONGNENGSHOUJI,70%DERENKOUZAI35SUIYIXIA,ZHINENGSHOUJISHICHANGQIANLIJUDA。

POYOUYISIDESHI,QUANQIUZHINENGSHOUJIGAODUANSHICHANGSHUYISHUERDEPINGGUOHESANXING,ZAIYINDUSHICHANGBEIZHONGGUO“XIAOERMEI”DECHANGSHANGYIJIAFANCHAO。XIAOMIWUYISHIZAIYINDUDEDAYINGJIA。JIEZHI2019NIANSANJIDU,XIAOMIYIJINGLIANXU9GEJIDUCHENGWEIYINDUPAIMINGDIYIDEZHINENGSHOUJICHANGSHANG。BUGUO,XIAOMIDEWEILAIYEJUEFEIGAOZHENWUYOU,CONGOPPOFENCHAICHULAIDErealmeCHENGLIJINYINIANBANSHIJIAN,BIANZAI2019NIANSANJIDUDEYINDUSHICHANGNAXIA14.3%DEFENE。DANZAIYINDU,DUISHOUJUEDUIBUZHIYIGE。2019NIANDISANJIDUDEYINDUZHINENGSHOUJISHICHANGZHONG,vivo15%DEFENEJINCIYUXIAOMI、SANXING。

2019NIAN12YUEXIAXUN,《MEIRIJINGJIXINWEN》JIZHEZOUJINvivoYINDUGONGCHANG,LEJIELEvivoZAIYINDUKUAISUFAZHANBEIHOUDELUOJIHEGUSHI。

“中国军团”占近七成市场

CONGGUERGANGQUCHELIANGGEDUOXIAOSHI,BIANKEDIDAZUOLUOZAIWEIXINGCHENGNUOYIDAGONGYEQUDEvivoZHIZAOGONGCHANG。JINRUGONGCHANG,DIANTIMENSHANGYOU“Love India,Love vivo”ZIYANG。JU《MEIRIJINGJIXINWEN》JIZHELEJIE,GAIGONGCHANGYUANGONGYUE1WANMING,YIJINGMANFUHESHENGCHAN,BINGKEYIFUGAISHENGCHANvivoZAIYINDUQUANJINGXIAOSHOUDECHANPIN。CHANGQUDEHUANJINGHEGUONEIFUSHIKANGGONGCHANGDELIUSHUIXIANBINGWUERZHI,BUTONGDESHI95%YISHANGDEYUANGONGDOUSHIYINDUBENDIREN。

vivoGONGCHANGZHISHIYIGESUOYING,ZAIDANUOYIDADIQU,vivoZHIQIAN,SANXINGHEOPPOJUNXIANHOUDUIWAIXUANBULEKUOJIANYINDUGONGCHANGDEJIHUA。ERXIAOMIZESHISUOYOUSHOUJICHANGSHANGZAIYINDUJIANCHANGZUIDUODEYIGE,BINGQIEJIAOOV、SANXINGJIZHONGYUNUOYIDADIQUFENBUDEGENGWEIGUANGFAN。

CONGQIYEFUYINJIANCHANGRECHAOKEYIKANCHU,RENGRANYOUZHEJUDAZENGZHANGQIANLIDEYINDU,CHENGWEIYI“ZHONGGUOJUNTUAN”WEIDAIBIAODEGEDASHOUJICHANGSHANGJILIEZHENGDUODEJIAODIANSHICHANG。DANGQIANDEYINDU,XIAOMI、OPPO、vivo、realmeYIJIYIJIADENGYUELAIYUEDUODEZHONGGUOXUANSHOUYIFANGMIANZHENGZAITIAOZHANHANGUOSANXINGDIANZIDENGLAOPAILINGJUNQIYE,LINGYIFANGMIANYEHANDONGLEMicromax、Lava、IntexDENGGENJISHENHOUDEYINDUBENTUPINPAI。

IDCSHUJUXIANSHI,ZAI2019NIANDISANJIDUDEYINDUZHINENGSHOUJISHICHANG,XIAOMIYIRANWEIJUSHICHANGFENEDIYI,CHUHUOLIANGTONGBIZENGSUWEI8.5%,DANYOUYUQITONGBIZENGSUDIYUYINDUSHICHANGZHENGTIZENGSU,DAOZHIQISHIZHANLVFANERCONGSHANGNIANTONGQIDE27.3%XIAHUAZHI27.1%;JINSUIQIHOUDESHILAOPAICHANGSHANGSANXINGDIANZI,TAZAIYINDUSHICHANGDECHUHUOLIANGYIDIEXIA20%DESHUIPING,ZHI18.9%;vivoYI15%DEFENEWEIJUDISAN;CHENGLIJINYINIANDUODErealme(TUOTAIYUOPPODEZHONGGUODULISHOUJIPINPAI)YI14.3%DEFENEPAIZAIDISIWEI,EROPPOYI11.8%DEFENEPAIZAIDIWUWEI。

SANXING,SHIQIANWUMINGZHONGWEIYIYIJIAXIAOLIANGXIAJIANG、SHICHANGFENEJIANSHAODEGONGSI。2019NIANSANJIDUSANXINGZAIYINDUXIAOSHOULE880WANBUZHINENGSHOUJI,XIAOLIANGXIAHUALE8.5%。ERYUZHIZHENGDUOGUANJUNBAOZUODEXIAOMIZECHUANGXIACHUHUOLIANGLISHIJILU,YUEWEI1260WANTAI。

YUSHANGNIANTONGQIXIANGBI,QITAPINPAIDEFENEYICONG30%JIANGZHI12.7%,XIANSHICHUYINDUSHICHANGQIANWUMINGWANJIADESHILIZHENGZAIZENGQIANG,QITACHANGSHANGDESHENGCUNKONGJIANYUELAIYUEXIAO。ZHIDEYITIDESHI,GUOQUYINDUDEMicromaxGONGSICENGJINGJINRUQIANWUMING,DANSHISANJIDUDEQIANWUPAIMINGZHONGYIJINGMEIYOURENHEYINDUBENTUPINPAI。

ZAIQUANQIUFANWEINEIGUANGSHOUHUANYINGDEPINGGUOiPhoneYOUYUJIAGEXIANGDUIJIAOGUI,ZAIYINDUDIANZICHANPINSHICHANGSHANGHAINANYIYUQITACHANPINKANGHENG。TAZAIFUYUMAIJIAZHONGBEISHIZUOZHONGYAODEDIWEIXIANGZHENG,DANQIJIAGECHAOCHUJUEDADUOSHUYINDURENDECHENGSHOUFANWEI。“ZAINONGCUNSHENGHUODERENMENYIBANGOUMAI500ZHI1500LUBI(HE7ZHI22MEIYUAN)DEGONGNENGSHOUJI。”YIWEIYINDUBENTUJUMINGAOSUJIZHE:“PINKUJIATINGHENSHAOHUIZAITONGHUASHEBEISHANGHUADAJIAQIAN。”

ZAIZOUFANGvivoYINDUGONGCHANGSHI,JIZHELEJIEDAO,YIGE“CHANGGE”MEIGEYUEDESHOURUDAGAIZAI1300YUANZUOYOU,ERPUTONGGONGRENDESHOURUHUIGENGDI。

WEILEPIPEIDANGDIRENDEXIAOFEINENGLI,2019NIANvivoTUICHULEJIAWEIDUANJIZHONGZAI1000~2000YUANDEZXILIEHEUXILIE,YONGYUMANZUYINDUYONGHUCONGGONGNENGJIZHUANXIANGZHINENGJI、SANSIWUXIANCHENGSHIDEXIAOFEIZHEHUANJIYIJIYIERXIANCHENGSHIDEWUGONGRENYUANDEHUANJIXUQIU。

渠道竞赛

ZAIXINDELIYIJIADIANZILIANSUODIANCROMA(LEISIYUSHENZHENDESHUNDIAN)NEI,YINDUDAOGOUYUANXIANG《MEIRIJINGJIXINWEN》JIZHEJIESHAO,vivoYIZHOUKEYIXIAOSHOU45TAI,QIZHONG17TAISHIS1,SHOUJIA15990LUBI(YUEHE1599YUAN)。JINAIZHEvivoJUTAIDEHAIYOUOPPOHESANXING,CROMADEDUIMIAN,ZESHIYIJIAMENDIANMIANJIJIAODADEXIAOMIDIAN。CONGZHEIGEJULILAIKAN,ZHINENGSHOUJIXINGYEXIANXIALINGSHOUSHICHANGJIANDEZHENGDUOZHAN,SHIZHENZHENSHISHIDE“ROUBO”。

ZAIGUONEISHICHANG,OPPOHEvivoLIYONGQIPANGDADEDAILISHANG,SHENTOUDAOLESANSIWUXIANCHENGSHIZHIZHIXIANGZHEN,ZHEIZHONGRUMAOXIXUEGUANBANBIANBUGEDIDEXIANXIAMENDIANSHIDEOPPOHEvivoZAIGUONEISHICHANGZHANWENLEJIAOGEN。ZAIJINRUYINDUSHICHANGSHI,vivoGONGSIDEGAOCENGHECHENZHIYONGXIANGBAvivoZAIGUONEIDECHENGGONGJINGYANFUZHIGUOQU。

“YOUYUYINDUXIANXIAXIANSHANGSHICHANGFENPEIWEI65%HE35%,YINCIvivoZAIGANGKAISHIJINRUYINDUSHISHOUXIANMIAOZHUNDESHIXIANXIASHICHANG。WOMENXIANGXINXIANXIASHICHANGNENGGOUDAILAIPINPAIZUIZHONGYAODEDONGXI:XINRENDUHEKOUBEICHUANBO,ZHEIYESHIWOMENHESANXING、XIAOMIBUTONGDEDINGWEIHECELVE。”vivoYINDUPINPAICELVEFUZERENNipunSHUO。

JUJIZHELEJIE,ZAIJINRUYINDUCHUQI,OVHAIYOUYIXIEZAIZHONGGUOSHICHANGZUOQIANGZUODADEDAILI,ZHIJIEDAIZHEBENBURENMAQIANWANGYINDU。

vivoZAIYINDUDEQUDAOMANMANDAKAILE。MUQIAN,vivoZAIYINDUYIJINGYONGYOU7WANJIAFENXIAOMENDIAN,QIZHONGGONGSI90%DEXIAOSHOUESHITONGGUOXIANXIAQUDAOSHIXIANDE。YIWEIYINDUJUMINGAOSUJIZHE,SHENBIANHENDUORENDOURENKEZHEIGELAIZIZHONGGUODEPINPAI。“JIBIANSHIYINDUDEXIAOZHENHUOZHEPIANYUANCUNZHUANG,DOUKEYIKANDAOvivoDEMENDIAN,GOUMAITUJINGHENFANGBIAN。YONGLEYIHOUJUEDECHANPINZHILIANGYEBUCUO,FANXIULVDI。”

XIANZAI,JIHUSUOYOUZHONGGUOZHINENGSHOUJIPINPAIDOUZAITONGGUOFUZHISHANZHANGQUDAOBUJUDEOVLAIQIANGZHANYINDUSHICHANG,BAOKUOCIQIANZHUGONGXIANSHANGDEHULIANWANGSHOUJIDAIBIAOXIAOMI,realmeYEBULIWAI,FENFENJIASUXIANGXIANXIASHENTOU。

2019NIAN4YUE,XIAOMIQUANQIUFUZONGCAIJIANYINDUSHICHANGFUZERENMANU·JIEEN(Manu Jain)CENGBIAOSHI,YUJIDAO2019NIANDIZAIYINDUKAISHE1WANJIALINGSHOUDIAN,ERQIE50%DEYEWUJIANGLAIZIXIANXIAQUDAO。“DAYUELIANGNIANQIAN,WOMENYISHIDAO,SUIRANWOMENZAIXIANXIAOSHOUZHONGZHANYOU50%DEFENE,DANWOMENDEXIANXIACUNZAIJIHUKEYIHULVEBUJI。JIUZAINEISHI,WOMENKAISHILEWOMENDEXIANXIAKUOZHANG。”JIEENSHUODAO。

MUQIAN,XIAOMIZAIYINDUYONGYOUSIZHONGXINGSHIDEMENDIAN:Mi Home(TIYANSHISHANGDIAN)、Mi Preferences Partners(XIAOMIYOUXUANHEZUOHUOBANSHANGDIAN)、Mi Stores(ZAIXIAOCHENGZHEN)YIJIXINDELINGSHOUMOSHI“XIAOMIGONGZUOSHI”(Mi Studio)。JIEENBIAOSHI,DAO2019NIANDI,XIAOMIJIANGNULIDAZAO200JIAMi Studio。Mi StudioSHIMi HomeDEYOUHUABANBEN,ZAIMENDIANSHEJISHANGJIAOWEIXIANGSI。

ERPINGJIEDIANSHANGQUDAOQIJIADErealmeYEZAIJIJIBUJUXIANXIASHICHANG,MUQIANYIJINGSHIXIANXIANXIAQUDAO30%DEXIAOLIANGZHANBI。YIWEIrealmeYUANGONGGAOSUJIZHE:“WOMENYIJINGYOU2WANJIAXIANXIAMENDIANLE,BUGUOXIANJIEDUANRENGRANSHIDISANFANGMAIJIA。”

GUOQULIANGNIAN,SANXINGYEZAIYINDUJIADALEJINGZHENGLIDU。SANXINGZAIYINDUKAISHELESHIJIESHANGZUIDADESHOUJIGONGCHANG,BINGZHENDUIYINDUSHICHANGXIAOFEIZHEJIADALEGalaxyXILIEZHINENGSHOUJIDESHENGCHANLIDU。2019NIAN9YUE,SANXINGHAIZAIYINDUBANJIALUOERTUICHULEQIQUANQIUZUIDADEYIDONGTIYANZHONGXIN。SANXINGYINDUZISHENFUZONGCAIMohandeep SinghBIAOSHI,YINDUSHIYIGEJIQIZHONGYAODESHICHANG,TAMENJIHUAZAIYINDUDEDACHENGSHIKAISHEGENGDUOZHEIYANGDEMENDIAN。

打响品牌“制高点”:板球和宝莱坞

CHULEQUDAOWAI,GUOCHANCHANGSHANGLINGYIJINGZHENGJIAODIANSHIDUIBANQIUYUNDONGGUANGGAOZIYUANDEZHONGJINTOURU,YIJIYAOQINGBAOLAIWUDANGHONGMINGXINGDANRENXINGXIANGDAIYANREN。

WUNIANQIAN,RANGCHENZHIYONGPOWEITOUTENGDEYIGEWENTISHI:“RUHEBANGZHUYIGEXINDEPINPAIZAIYIGEMOSHENGDEGUODUDAKAIXIAOLU?”ZAIYINDU,YAOYUXIAOFEIZHEKUAISUDIJIANLILIANXIGENGOUTONG,LIBUKAIBANQIUHEBAOLAIWUZHEILIANGGEZHUTI。

BANQIUSHIYINDUDEQUANMINYUNDONG,GENGSHIYINDURENMINXINZHONGDEXINYANG。“IPLSAISHI(YINDUBANQIUCHAOJILIANSAI)HUIYAOQINGQUANQIUZUIHAODEQIUSHOUZUCHENGGEZIDEDUIWUJINXINGWEIQI7ZHOUDEBISAI,ZAIZHEI7ZHOUDANGZHONG,MEIWANDOUHUIYOU2~3XIAOSHIDEBISAI,CHENGQIANSHANGWANDERENHUIGUANKANZHEIGESAISHI。”NipunGAOSUJIZHE。

WEILECHUDAGENGDUOSHOUZHONG,ZENGQIANGPINPAIDEZHIMINGDU,vivo YIZHIXIANGGUANMINGYINDUBANQIULIANMENGIPL。“WOMENDETUANDUIDEXINXILAIYUANXIANGDUILAISHUOBIJIAOFENGFU,SUOYIWOMENZAIDIYISHIJIANZHIDAOLEDANGNIANBAISHIYAOTUICHUYINDUBANQIULIANMENGIPLDEGUANMINGQUAN,WOMENSHIZUIZAOQUGENDUIFANGJIECHUDE。LAIDAOYINDUZHIHOU,WOMENYIZHIZAIDENGDAIZHEIYANGDEJIHUI。”CHENZHIYONGHUIYIDAO。

2015NIANDI,vivoZHONGYUNADAOLEYINDUBANQIULIANMENGIPLDEGUANMINGQUAN。PINGJIEIPLZAIYINDUDECHAOGAORENQI,vivoZAIDUANQINEIXUNSUTISHENGLELINGSHOUSHANGHEXIAOFEIZHEDEXINXIN。2019NIANDIYIJIDU,YINDUZHINENGSHOUJISHICHANGCHUHUOLIANGZENGZHANGLVDIYU2%,ZHIYOU3010WANBU。DANvivoZAIYINDUCHUANGXIALEYOUSHIYILAIDEZUIJIABIAOXIAN,CHUHUOLIANGCHAOGUO450WANTAI,TONGBIZENGZHANG108%,CHUHUOLIANGZHANYINDUSHICHANG15%,PAIMINGDISANWEI。

CHULEBANQIUWAI,vivoHAICHIJUZIPINQINGMINGXINGWEIQIDAIYANYIXIYINYINDUXIAOFEIZHE。vivoZHAOLAI《SANSHADANAOBAOLAIWU》HE《SHUAIJIAOBABABA》DEZHUYAN,BAOLAIWUZUIJUHAOZHAOLIDEMINGXINGAMIER·HANDANDANGPINPAIXUANCHUANDASHI。

CHENZHIYONGRENWEI,ZHEIZHONGDASHOUBIDETOURUBUDANRANGPINPAIDEZHIMINGDUDADATISHENG,GENGZHONGYAODESHIRANGXIAOFEIZHEJUEDEvivoBUHUISHIZUODUANQISHENGYI,ERSHIYAOZHANGQIZHAGENYINDU。

BUGUO,vivoDECELVEKENENGYEHUIMIANLINTIAOZHAN。WEILETUOZHANSHICHANGFENE,GENGDUODEWANJIAYEZAIYINDUQIDONGLEHEvivoLEISIDEDAFA。QIZHONG,2019NIANOPPOZANZHULEBANQIUSHIJIEBEI;ERrealmeZEZAI2019NIAN9YUEXUANBUQIANYUEBAOLAIWUYANYUANAyushmann KhurranaWEIQIPINPAIDAIYANREN,GAIYANYUANWEIDIANYING《DIAOYINSHI》DENANZHUJIAO。

YIKAOBENTUHUAJUEJINYINDUSHICHANG

ZAIGENGGAOCENGCIDESHANGYEHEZUOFANGMIAN,vivoYINGDUIJINGZHENGDUISHOUDEDAFASHI“BENTUHUA”。ZAICHENZHIYONGKANLAI,BUNENGZHAOBANGUONEIDEJINGYAN,ERSHIYAOJIYUYINDUFUZADEWENHUA、JINGJI、SHEHUIJIEGOUDENGGEZHONGYINSU,ZHAOCHUYITIAOSHIHEDANGDISHICHANGHEWENHUADEDAOLU,YONGDANGDIRENDEMOSHIQUSIKAO,CAINENGRANGYINDUXIAOFEIZHEQUJIESHOUvivoDECHANPIN。

vivoDECHUDEJIELUNSHI:more local more global,JI“GENGJIADIBENTUHUA、GENGJIADIQUANQIUHUA”。ZHENDUIYINDUXIAOFEIZHEXIHUANSHEJIAOPINGTAIDETEDIAN,vivoQIANGHUALEYINDUCHANPINZIPAI、MEIYANDESHUXING;ERZHENDUIYINDUXIAOFEIZHEQINGXIANGDESECAIXIANYANDECHANPINWAIGUAN,vivoYEXIANGYINGTUICHULEYIXILIESHEJIXINYINGDECHANPIN。

LINGWAI,ZAISHANGYEMOSHISHANG,vivoYEGENJUSHIJIQINGKUANGJINXINGLEBENTUHUAGAIBIAN。“ZAIZHONGGUOWOMENYOUYIJIDAILISHANG、ERJIDAILISHANG,RANHOUSHILINGSHOUSHANG。DANZAIYINDU,WOMENYIJIDAILISHANGXIAMIANSHIJINGXIAOSHANG(Managing distributor),DOUSHIYINDUREN。TAMENDEZUOYONGSHIFENXIAO、WULIU、ZIJIN,YIJIDANGDIDELINGSHOUSHANGKEQINWEIHUDENG。”

YUGUONEIXIANGBI,YINDUDEJINRONGTIXIBINGBUFADA,CUNZAIXIANJINGUANKONGDEWENTI,2014NIANCHUDAOYINDUSHI,YOUYUMEIYOUWANGYIN,FUKUANHAIBIXUYONGZHIPIAO。LINGWAI,YINDUDEWULIUYEBUFADA。

“RUGUODANGSHISHIBAZHONGGUODEYIJIDAILISHANG、ERJIDAILISHANGDEMOSHIWANQUANZHAOBANGUOLAI,KENENGJIUHUIZOUWANLU。”CHENZHIYONGRENWEI,vivoGUOQU5NIANZAIYINDUQUDEDECHENGJILIBUKAISHANGSHUSHANGYEMOSHIDECHENGGONG。

DUIYUBENTUHUADELIJIE,ZAIYINDUSHICHANGMOPAGUNDASHIJINIANDECHENZHIYONGYOUZHEZIJIDELIJIE。SHOUXIANZHONGGUORENLAIDAOYINDUZHIHOU,YAOCONGSIWEISHANGGENDANGDIRENYIYANGQUSIKAO,YAOQUZUNZHONG、LIJIEHEJIESHOUGUOJIADECHAYI;QICI,YAOSHIXIANTUANDUIDEBENTUHUA,YEJIUSHIQIYONGDANGDIGUANLIZHE。MUQIAN,vivoYINDUTUANDUIBENTUHUABILIYIJINGDADAOLE95%YISHANG,ERGONGCHANGDEBILIGENGGAO。

充满变数的印度市场

QUANQIUZHINENGSHOUJIGAODUANSHICHANGHUFENGHUANYUDEPINGGUOHESANXING,ZAIYINDUSHICHANGBEIZHONGGUO“XIAOERMEI”DECHANGSHANGYIJIAFANCHAO,ERJINRUYINDUDUANDUANJINIANDEXIAOMIYIJINGLIANXU9GEJIDUCHAOYUESANXING,JUDIYI。CHONGMANBIANSHUDEYINDUSHOUJISHICHANG,SHEIJIANGZUIZHONGYINGDEWEILAI?

SUIRANXIAOMIMUQIANSHIYINDUDEDAYINGJIA,DANQIJUEFEIGAOZHENWUYOU,realmeCHENGLIJINYINIANBANDESHIJIAN,BIANZAIQUNIANSANJIDUDEYINDUSHICHANGNAXIA14.3%DESHICHANGFENE,GAIPINPAIMEIYIKUANCHANPINDOUJINKENENGJIANGQIJIANSHOUJIDEPEIZHIXIAFANGDAOPINGJIAJIAWEI。DUISUYOU“JIAGETUFU”DEXIAOMILAISHUO,YEZAOCHENGLEBUXIAODECHONGJI。

IDCSHUJUXIANSHI,2019NIANSANJIDU,realmeZAIYINDUSHICHANGDECHUHUOLIANGTONGBIJIZENG4BEI,SHIZHANLVYIDADAO14.3%,BINGYICHAOYUEOPPOPINPAICHENGWEIYINDUDISIDASHOUJIPINPAI。RUGUOJIANGOPPOHErealmeDESHIZHANLVHUIZONG,QIYICHAOGUOSANXING,ZHIBIXIAOMIGUANJUN。realme IndiaSHOUXIZHIXINGGUANMadhav ShethHAIBIAOSHI,realme 2019NIANDEXIAOSHOUMUBIAOSHI1500WANBU。

LAISHIXIONGXIONGDEHAIYOUvivo。TONGGUO5NIANDEBUJU,vivoZAIYINDUYIJINGDUGUOLESHENGCUNDEJIEDUAN,BINGQIEZAIYINDUDEPINPAIRENZHIDUSHANGYIJINGDADAOLEYIGEXINGAODU。“GENJUDIAOYANJIEGUO,vivoYIJINGCHENGWEIYINDUNIANQINGRENXUANZEDETOP1、TOP2PINPAI。”vivoYINDUPINPAICELVEFUZERENNipunSHUODAO。

DANvivoDEYEXINBUZHIRUCI。ZAIGANGGANGGUOQUDEvivoYINDUWUZHOUNIANHUODONGZHONG,vivoTIDAOYAOZAIJIEXIALAIDE5NIANSHENZHIGENGZHANGDESHIJIANNEI,BUZHISHIZUOYIJIASHOUJIQIYE,YESHIYIJIAKEJIQIYE。“WEILAIJINIAN,WOMENZAIYINDUDEZHONGXINHAISHIHUIFANGZAISHOUJILINGYU,DANQITAFANGMIANYEHUIBAOKUOYIXIEHULIANWANGFUWU,HUOZHEIOTDENGZHOUBIANSHEBEI。”

TONGSHI,vivoYESIJIZAIGENGGAODUANDESHICHANGSHANGRUCHANG:“ZAIGUONEIWOMENYIJINGFABULEiQOOXILIE,YINDUXIANZAIZHENGZAIGUIHUAZHONG,ZAIBUYUANDEJIANGLAIYEHUIFABUiQOOXILIE。”XIANERYIJIANDESHI,SUIZHEiQOOXILIEDEJIARU,vivoTONGGUOJIAGEXIFENHEFENXIAOQUDAODECHAYIHUAHAIJIANGJINYIBUJIASUQIZENGZHANG。LINGJUCHENZHIYONGTOULU,2020NIANvivoYINDUHAIJIANGQUANMIANQIDONGXIANSHANGQUDAOZHANLVE,YIBUZUQIXIANSHANGSHICHANGDEDUANBAN。

玩家争相建厂

XIANGYAOCONGYINDUXIAOFEIDIANZISHICHANGFENDEYIBEIGENG,DAOYINDUTOUZIKUOCHANG、JIANCHANGYIJIANCHENG“BIAOPEI”。

ZHEIBEIHOUHE“YINDUZHIZAO”DETUIXINGBUWUGUANXI。2017NIAN7YUE1RI,YINDUZHENGFUZHIDINGDEGST(Goods and Service Tax)XINSHUIZHIKAISHISHIXING。ANZHAOZHEIXIANGSHUIZHIDEYAOQIU,SUOYOUCONGGUOWAIJINKOUDAOYINDUJINGNEIDESHOUJIZHENGJI,YAOJIAONA10%DEJIBENGUANSHUI(basic customs duty)。TONGNIAN12YUE,YINDUXUANBUJIANGSHOUJIGUANSHUICONG10%TIGAOZHI15%。JIN4GEYUEHOU,YINDUZAICIJIANGJINKOUSHOUJIDEGUANSHUICONG15%TIGAOZHI20%。TONGSHI,YINDUKAISHIDUIZHINENGSHOUJIPEIJIAN、HEXINLINGBUJIANZHENGSHOU10%~15%DEGUANSHUI,BAOKUOCHONGDIANQI、YINSHUADIANLUBAN(PCB)、SHEXIANGTOUMOKUAIHELIANJIEQI(Connector)DENG。

“GONGCHANGYIJINGDONGGONGLE,TOUCHANDEHUAXUYAODAO2020NIAN5、6YUEFEN。CONGGUIHUASHANGGAIGONGCHANGYIJINGKAOLVDAOLEKENENGHUIGONGJICHUYINDUYIWAIDEQITASHICHANG,DANHAIXUYAOGENJUBUTONGJIEDUANHEXUQIULAIZUO。”CHENZHIYONGSHUODAO。2018NIAN,vivoXUANBULE“YINDUZHIZAO”JIHUADEDIERJIEDUANGUIHUA——vivoZAIYINDUGOUMAILE169YINGMUDETUDI,KAISHILEDIERQIGONGCHANGDEGUIHUA。

SUIZHEXINDELIZHANKAI“YINDUZHIZAO”GONGSHI,OPPO、XIAOMIYEZHENGBASHENGCHANXIANQIANRUYINDU。GONGKAIZILIAOXIANSHI,2017NIANOPPOHUODELEYINDUZHENGFUDUIQIZAIDANGDIJIANZAOSHOUJIGONGCHANGDEHUANJINGPINGGUHEGUIZIZHI。OPPODEZHEIZUOGONGCHANGWEIYUYINDUDANUOYIDA(Greater Noida)DIQU,TOUZIZONGEGONGJI220YILUBI(YUEHE22.6YIYUAN)。2019NIANZHONGXUN,OPPOXUANBUQIWEIYUYINDUDANUOYIDADEZHIZAOGONGCHANGYICHENGGONGWANCHENGDIYIJIEDUANDEJIHUA。JUXI,GAIGONGCHANGDECHANNENGMUBIAOSHI2020NIANDIDADAO1YITAI。JIESHI,CHULETIGONGJIYINDUBENDIWAI,GAIGONGCHANGHAIJIANGSHUWANGZHONGDONGJIFEIZHOUDENGDIQU。

XIAOMIZESHISUOYOUSHOUJICHANGSHANGZAIYINDUJIANCHANGZUIDUODEYIGE,BINGQIEJIAOOV、SANXINGJIZHONGYUNUOYIDADIQUFENBUGENGWEIGUANGFAN。MUQIAN,XIAOMIZAIYINDUYIJINGYONGYOU6JIAZHINENGSHOUJIZHIZAOGONGCHANG,FENBIEZAIJINNAI、BANJIALUOER、XINDELIDENGDI。

CHUCIZHIWAI,ZHEIXIEZHONGGUOSHOUJIPINPAIDESHANGYOU,BAOKUOHUAXINGGUANGDIAN、HELITAI、XINWANGDADENGSHUSHIJIACHANYELIANGONGSIYELUODIDAOYINDU,YUJIWEILAIHAIHUIYOUGENGDUODEQIYEZAIYINDULUODI。

SHISHISHANG,YINDUZHENGFUYEYIZHIZAITUIDONGYINDUZHIZAODEZHENGTIJIHUA,BAOKUOGONGYINGLIANTIXIHESHENGCHANDESHENGTAITIXIJIANSHE。JUCHENZHIYONGTOULU:“vivoZAIYINDUBENTUHUADECAIGOULVDADAOLE20%ZUOYOU。YUJICONG2020NIANKAISHI,SUIZHEPINGMU、JIEGOUJIANYIJISHEXIANGTOUDENGMANMANZAIYINDUSHENGCHANZHIZAO,BENTUCAIGOULVJIANGTISHENGZHI40%~50%。ZUIZHONGYINDUZHENGFUYEXIWANGXIANGZHONGGUOYIYANG,ZHENGGEGONGYINGLIANTIXIDOUZAIYINDUZHEIBIAN。”

编 辑:值班记者
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