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手机网上赚钱日赚300 >> 业界名博 >> 正文

外卖战场的数据,到底谁在出老千?

2020年1月16日 16:04  搜狐  

ZUIJIN,ZAIWAIMAISHICHANGFASHENGLEHENDUOKANSIMEIYOUGUANXI,DANYEXUYOUGUANLIANDESHIJIAN。

2019NIAN12YUE22RIXIAWU2SHIXU,WUHANHONGSHANGONGANJIEDAOQUNZHONGBAOJING:NANHUBAIGANGCHENGYOURENCHIDAOSHANGREN。PAICHUSUO、JINGWUZHANMINJINGXUNSUGANDAOXIANCHANG,YUANBAOLILIANGHELIJIANGXINGXIONGXIANYIRENKONGZHI。JING120JIJIURENYUANDUISHOUSHANGNANZIJIANCHAFAXIANQIYIWUSHENGMINGTIZHENG。12YUE23RIXIAOXI,ZHENDUIWUHANYIWAIMAIXIAOGECHIDAOSHARENZHISISHIJIAN,MEITUANWAIMAIJINTIANFABUSHENGMINGCHENG,WOMENDEZHUANXIANGCHULIXIAOZUZUORIYIDIDADANGDI,ZHENGZAIJIJIPEIHEJINGFANGDIAOCHAZHENXIANG,YUSHESHISHANGJIAYIQITUOSHANCHULIHOUXU。

2019NIAN1YUE8RI,YOUMEITIBAOLIAO,MAYIJINFU CEO HUXIAOMING(HUAMING: SUNQUAN)JIANGJIANRENALIBENDISHENGHUOFUWUGONGSI(ZHUYAOSHIELEMEHEKOUBEI)DONGSHIZHANG。WANGLEI(HUAMING:KUNYANG)JIXUDANRENBENDISHENGHUOFUWUGONGSIZONGCAI,HUOXIANGALIDONGSHIJUZHUXIJIAN CEO ZHANGYONGHEHUXIAOMINGSHUANGXIANHUIBAO。RANHOU,YEYOUHENDUOWANGCHUAN,MEITUANWANGXINGFALEYIZEFANFOU。“NIANSHAOWANDOUMOU,ZUODUANDONGNANZHANWEIXIU。TIANXIAYINGXIONGSHEIDISHOU,CAOLIU,SHENGZIDANGRUSUNZHONGMOU。”

SUIHOU,DAOLE2020NIAN1YUE10RI,JUMOUDIAOCHAGONGSISHUJUXIANSHI,JIEZHI2019NIAN12YUE31RI,MEITUANRIHUOYONGHUSHUYIDADAO6985.86WAN,JIJIANGTUPO7000WANDAGUAN。ERTONGQIELEMERIHUOYONGHUSHUWEI1097.03WAN,ZAIMUQIANSIDASHENGHUOFUWULEIAppZHONGCHUYUDISANWEI,DIYUDAZHONGDIANPINGDE1317WAN,GAOYUKOUBEI。RANHOU,WANGLUOSHANGKAISHICHUAN“MEITUANRIHUOSHIELEME6BEI”。

YISHANGZHEIXIESHIJIANDOUSHIGULIDE,DANQUEJIESHILEZHENGGEWAIMAISHICHANGDEBIANJU,ZHEIGESHICHANGJINGZHENGDEJILIECHENGDUJIANGZAI2020NIANJIXUTISHENG,ERQIE,ZHENGGEXINGYEFEICHANGYOUKENENGBEIXIPAI。

数据也许没有骗人,但不恰当的分析却可忽悠

SHOUXIANDESHUO,MEITUANZAIWAIMAILINGYUSHIHENQIANGDE,RUJINYESHICHUYULINGXIANWEIZHI,DANSUOWEIDELINGXIANELEME6BEIQUESHISHUJUFENXIDEWUDAO。

ELEMEZHISHISONGWAIMAIDE,GENGZHISHIALISHENGTAITIXILIDEYIXIAOBUFEN,YOUBUSHIMEIGERENDOUMEITIANDIANWAIMAI,ERDUIYUMEITUANAPPLAISHUO,QUESHIBAOLUOWANXIANG,JIBAOHANLEELEME,YEBAOHANLEKOUBEI,HAIYOUFEIZHU,SHENZHIHAIYOUDALIANGDETAOBAO、ZHIFUBAODENGDENGDENGDEYINGYONGDEBUFENGONGNENGZAINEI。

CONGZHEIGEJIAODUJIANG,MEITUANAPPDUIBIAOTAOBAOCAIYOUYIYI,YONGYIGEBAOLUOWANXIANGDEMEITUANAPPDUIALIYIGEXIAOFENZHIAPP,QUDEYOUSHIYOUYOUDUODADEJIAZHI?

GENGZHONGYAODESHI,YINWEIMEITUANSHOUGOULEMOBAIDANCHE,ERQIEYIJINGSHUACHENGLEHUANGSE,BIANCHENGLEMEITUANDANCHE,XUYAOYONGMEITUANLAISAOMAQICHE。

WOMENZHAODAOLE2017NIANDEYIPIANBAODAO:JUMOBAIDANCHEPINGTAI“MOFANG”XIANSHI,4YUE13RIWANSHANG23:52:18,MOBAIDANCHEDANGRIDI2000WANGEDINGDANDANSHENG,CHUANGXIAGONGXIANGDANCHEDANSHENGYILAIDEXINGAO。YEBIAOZHIZHEMOBAIDANCHEJISHENGUONEIDIERDAHULIANWANGFUWUPINGTAI,PAIMINGJINZAITAOBAOZHIHOU。ERZAIGONGXIANGDANCHEZHIZHONG,QIDINGDANLIANGSHIPAIMINGDIERDEofoDELIANGBEIZHIDUO,GONGXIANGDANCHEDAZHANZHONGMOBAIDANCHECHENGWEIZUIZHONGYINGJIA。

HAIYOUYIGEXIANXIANG,BUGUANSHIMEITUANHAISHIMAOYANHUOZHEHENDUOQITADEXIFENSHICHANG,DOUKEYIZHIJIEDUIBIAOALIBABADEXIANGGUANYEWUQUDEJUDADE“LINGXIANYOUSHI”,ANDAOLIZHEISHICHANGYIJINGBEIQIANGXIALAILE,BUYONGDANXIN,KEJIEGUOQUESHIJINGZHENGYIRANJILIE,MEITUANYUMAOYANDOUWUFAZUODAOGAOZHENWUYOU。

YUANYINHENJIANDAN,ALIBABASHIZAIJIANSHEYIGECHAOJIJINGJITI,JUDADEYEWUTIXIGOUCHENGYANMIDESHANGYECAOZUOXITONG,SUIRANTAOPIAOPIAOBURUMAOYANYONGHUDUO,DANZHIFUBAO、TAOBAO、DAMAI、FEIZHUDENGDENGDOUZAIMAIPIAO。ZAIWAIMAILINGYUYEYIYANG,BUJINELEMEKEYI,HAIYOUKOUBEIKEYI,ZHIFUBAOYEKEYI,TAOBAO、TIANMAOYEKEYI,ZIRANELEMEDEAPPRIHUOBUHUIGAO。FANGUANMEITUANAPP,JIHUDENGYUSHIYISHANGZHEIYIDADUIYINGYONGDEJIHE,GENGYOUDANCHESAOMAJIACHI。

高频是优势却不再是胜势,对手隐形来自生态的力量

RUGUOZAIYONGGAOPINLAIZHENGMINGZIJIBIDUISHOUQIANGDA,NEIYIDINGSHIMEIYOUKANQINGCHUZHEIGESHIDAI,ZAIYIDONGHULIANWANGLUODIYIHOU,LIULIANGWEIWANGDESHIDAIJIUJIESHULE,GAOPINDEJIAZHIYEDADAZHEKOU。

WOMENYIJINGKANDAO,DIPINDEZHIFUBAOBUJINMEIYOUBEIGAOPINDEWEIXINCHONGKUA,HAIZHANWENLEJIAOGEN,BINGFANDAN。12YUE19RI,DULIDISANFANGJIGOUYIGUANFABU2019NIANDI3JIDUYIDONGZHIFUSHICHANGJIANCEBAOGAO。SHUJUXIANSHI,2019NIANQ3ZHIFUBAOZAIYIDONGZHIFUSHICHANGFENEZHONGWENJUSHOUWEI,BAOCHILEJINNIANQIANSANGEJIDUDEKUAISUZENGZHANG。BAOGAOSHUJUXIANSHI,2019NIANQ3,ZHIFUBAOSHICHANGFENEWEI53.8%,DI2MINGDECAIFUTONG(HANWEIXINZHIFU)WEI39.9%。DUIBIYIGUANJIANCEDEQ2SHICHANGSHUJU,ZHIFUBAOHUANBIZENGZHANG0.22%,TENGXUNJINRONGHUANBIZENGZHANG0.06%。

ZHENGSHIZAIBEI“TOUXIZHENZHUGANG”ZHIHOU,ZHIFUBAOZHAODAOLE“DUOWEIDAGAOPIN”DECHENGGONGMOSHI,TONGGUOSHENGTAIJINGJITIDEJIANSHELAIDAZAOQIANGYUNYINGNENGLI,CONGERRANGMAYIJINFUHEALIBABADOUSHIXIANLEGAOSUFAZHAN,SHIXIANLESHIJIEQIANSHIDAHULIANWANGGONGSILIZUIGAODELIANXUJIDUZENGZHANGLV。

ZAIDANGESHUJUKAN,ZAIMEIGEXIFENSHICHANGDOUYOUQIANGJINGDEDUISHOU,ZHEIXIEDUISHOUDOUKEYIZHAODAOZIJIBIALIBABAXIANGYINGYEWUGENGHAODE“ZHENGJU”,DANZAIZHENGTISHICHANGSHANG,ALIBABAQUESHIJIHUZHAOBUDAODUISHOU,ZHENGGEJINGJITIXIANGGUNXUEQIUYIYANGZHUJIANZUODA,GENGZHONGYAODESHI,BUJINALIBABAJINGJITIZAIZHUANGDA,NEIXIEYUALIJINGJITILIANJIEDESHEHUISHIYEYEZAIGENZHEZUODA,SHIXIANLEJIDAHUADESHENGTAIFAZHANYUSHEHUIZHENGJIAZHICHENGZHANG。

QISHI,BUGUANSHISHUJUFENXIXINGYE,HAISHIHENDUOHULIANWANGXIFENLINGYUDEWANGZHE,DOUCUNZAIYIGETONGKUDEFENXIKUNJING。DAJIAFAXIAN,ZHEIXIEXIFENLINGYUZHONG,ZHAOBUDAOJINGZHENGDUISHOULE,ZIJIDESHICHANGYONGHUDENGSHUJUJIEGUOFEICHANGLIANGYAN,WAIJIEKANQILAIFENGGUANGWUXIAN,DANSHICHANGDAPINDEJIANKUCHENGDUQUEZHIYOUZIJIXINZHIDUMING。

YOUCILAIKAN,“SUNQUAN”CONGALIYUNHUIGUIMAYIJINFUBINGZAIYINIANHOUCHENGWEICEO,XIANZAIYOUZENGBINGDAOBENDISHENGHUO,SHUYUDIANXINGDEALIJINGJITIZHENGHEDEGAOSHOU,YINQIJINGZHENGDUISHOUDEZHUYIYEJIUBULINGRENYIWAI。

WOMENYUJI,ZAIZHIFUBAODENGYUBENDISHENGHUOJINYIBUZHENGHEYIHOU,BAOKUOELEMEZHEIYANGDEXIFENSHICHANGYINGYONGHUIJINYIBUYINSHEN,DUISHOUMENZUIYUMENDESHIQINGJIUSHI“ZAIYEZHAOBUDAODUISHOU”。NISHENCHUYIGENSHOUZHI,DUIFANGYINGLAIDEQUESHIYIGEQUANTOU。NIDACHUYIGEQUANTOU,DUIFANGHUIGUOLAIDEQUESHIYIMIANTONGQIANGTIEBI。

RUGUONIHAIBULIJIEALIBABADESHENGTAIDAFA,NEIJIUQUKANKANTONGYANGDANSHENGZAIZHEJIANGDECENGJINGNEIZHIQIJIAJUN。LUNDANBINGZUOZHANNENGLI,QIJIAJUNYEXUBIBULEWOKOU,KEYONGYOULEJIANQIANGDEZUZHIYUYUANYANGZHENCHUANGXINDEQIJIAJUN,QUEWUWANGBUSHENG,WOKOUWENFENGSANGDAN。MIANDUIZHEIYANGDESHENGTAIZHENXING,BIAOMIANYIQIFENGFADEDUISHOUDAODISHIDANQIEHAISHIBUJU,ZHIYOUZIJIXINLIZHIDAO。

编 辑:王洪艳
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