手机网上赚钱日赚300

手机网上赚钱日赚300|滚动|国内|国际|运营|制造|监管|原创|业务|技术|报告|测试|博客|特约记者
手机|互联网|IT|5G|光通信|LTE|云计算|芯片|电源|虚拟运营商|移动互联网|会展
手机网上赚钱日赚300 >> 业界名博 >> 正文

微信为何推出“付费阅读”?什么内容适合收费?

2020年1月16日 16:04  刺猬公社  

WEIXINZUIJIN“GAOSHI”BUDUAN。

1YUE15RI,WEIXINGUANFANGXUANBUWEIXINGONGZHONGPINGTAIZHENGZAIHUIDUCESHIDINGYUEHAOFUFEIGONGNENG,FUHEKAITONGTIAOJIANDEDINGYUEHAOJIYOUJIHUIBEIHUIDU。

JUXI,GAIGONGNENGDESHENQINGTIAOJIANZHUYAOYOUSANGE:GONGZHONGHAOYIZHUCECHAOGUO3GEYUE;JIN3GEYUENEIWUYANZHONGWEIGUIJILU;YIFABIAOZHISHAO3PIANYUANCHUANGWENZHANG。BUGUO,DIYIPIHUIDUCESHIZHUYAOSHIGERENHAO。

订阅号付费功能介绍

DINGYUEHAOFUFEIGONGNENGJIESHAOGONGZHONGHAO“SANBIAOLONGMENZHEN”SHIBEIHUIDUXUANZHONGDEXINGYUNZHEZHIYI。

ZAI“FUFEIYUEDU”GONGNENGGUANXUANLIANGXIAOSHIHOU,“SANBIAOLONGMENZHEN”FABULE“QUANWANGDIYIPIANWEIXINGONGZHONGHAOFUFEIYUEDUWENZHANG”,WENZHANGDINGJIA1YUAN。

JIEZHI1YUE16RIZAOSHANG8DIAN,ZHEIPIAN“QUANWANGDIYI”DEFUFEIYUEDURENSHUJIN5QIAN。

MUQIAN,WENZHANGJIAGEZANSHIBUZHICHIYUNYINGZHEZIJIDINGYI,DINGJIADEXUANZEFANWEIZAI1~208YUANJIANDE35GEJIAGEDANGWEI。

公众号未付费界面

GONGZHONGHAOWEIFUFEIJIEMIANJIEHEGONGNENGJIESHAOHEFUFEIWENZHANGJIEMIANKEFAXIAN,YONGHUWEIFUFEIQIANKEMIANFEIYUEDUQIANYANHESHIDUBUFEN、CHAKANLIUYAN,FUFEIHOUCAINENGYUEDUYUANWEN、XIELIUYAN。FUFEITUWENBUZHICHIZHUANZAI、ZANSHANG、CHARUGUANGGAO。

FUFEINEIRONGQUNFAHOU,WENZHANGJIAGE、QIANYAN、SHIDUBILIDENGCANSHUJISHEZHIJUNBUKEXIUGAI。“SANBIAOLONGMENZHEN”JIANGSHIDUBILISHEZHIWEI14%,GANGHAOTINGLIUZAIYOUCHANGFENXIANGDE“SHIHEFUFEIDEGONGZHONGHAONEIRONG”QIAN。FUFEIJIESUOHOU,WENZHANGQUANWENNEIRONGWUFABEIFUZHI。

WEIXINCHANGSHITUICHUGONGZHONGHAOFUFEIYUEDUGONGNENGZAOYOUJIXIANG。

2017NIAN2YUE14RI,ITPINGLUNRENHONGBODEPENGYOUQUANFENXIANGLEYIPIANWENZHANG《WOWEISHENMEXIANZAIKAISHICHULAIMAIYIJIZHEIGEGONGZHONGHAOHAIHUIGENGXINMA?》,CHENGZIJIJIANGKAISHESHOUFEIZHUANLAN。

洪波的朋友圈  图源网络

HONGBODEPENGYOUQUAN  TUYUANWANGLUOMAHUATENGZAIZHEITIAOPENGYOUQUANXIAPINGLUN,“YINGGAIDENGWEIXINGONGZHONGHAOFUFEIYUEDUA”,HENKUAISHOUDAOLEHONGBO“NIMENCESHITAIJIU”DEZHIYI。ZHIYUSHANGXIANSHIJIAN,MAHUATENGJIXUHUIFUTA,“YIJINGFANKUILE,ZHENGQUJIAKUAI”。

DANGSHIDEYONGHUDUIYUFUFEIDETAIDUJIHUYIBIANDAO,“KENENGHUITUICHUDINGYUE”“BIAOTIDANGHUIGENGJIACHANGKUANGBA”......

SANNIANHOU,FUFEIYUEDUGONGNENGDEXIAOXIYICHU,WANGYOUZUIKAISHIDETAOLUNNEIRONG,JIZHONGZAICAICEFUFEIQINGKUANGXIA,“BIAOTIHESHIDUBUFENHUIBIANCHENGSHENMEYANG”。

网友的试读部分猜想

网友的试读部分猜想虽说这些“标题党”写法更多属于“玩梗”,但却反映出,众多网友担心的问题依然是——标题党割韭菜。

ZAIXINLANGKEJIGUANYU“WEIXINGONGZHONGHAOCESHISHOUFEIGONGNENG”DEWEIBOTOUPIAOZHONG,QICHENGYISHANGDEWANGYOUZHIJIEXUANZE“QUGUAN”,BIAOSHIWUFARENSHOUZHEIYANGDECAOZUO。

SUIRANWEIBOYONGHUBUNENGDAIBIAOZHENGGEWEIXINYONGHUQUNTI,DANCONGXIANGGUANTUIWENDEPINGLUNQUZHONGBUNANFAXIAN,YONGHUDUI“BIAOTIDANG”QIANGLIEDEDICHUQINGXU,“SANBIAOLONGMENZHEN”YEZAIWENZHANGZHONGTIDAOZHEIYIYINHUAN。

用户不能接受付费阅读的另一个原因是,“我怎么知道文章值不值得我付钱?”

XIANZAIDEYUANCHUANGWENZHANG,BINGFEIMEIYOUFUFEIMOSHI。DUZHEKETONGGUO“XIHUANZUOZHE”GONGNENG,DUIZUOZHEJINXINGZANSHANG。ZANSHANGJINECONG5YUANDAO200YUANBUDENG,BINGQIEHAINENGYOUZANSHANGZHEZIDINGYI。

KAITONGDANPIANFUFEIYUEDUHEZANSHANGGONGNENGDEQUBIEZAIYU,XIANSHANGCHEHAISHIXIANMAIPIAO。

“赞赏”更像是给小费,不强制收费,全凭读者个人意志;“付费”更像是收取茶位费,只要客人观望结束后落座,就要收取固定费用。先付费后享受服务,也是当前知识付费的主流消费逻辑,爱奇艺、腾讯视频、优酷、得到、知乎等平台都这么干。

YOUXIAOXICHENG,WEIXINFUFEIDINGYUEGONGNENGZAI2017NIANNEICEGUO,DANZHANGXIAOLONGDANGSHIRENWEI“FUFEIYUEDU”SHIYIGEXIAOZHONGXUQIU,YOUCIGEZHIXIALAI。

ZAIMAHUATENGTICHU“FANKUI”DESANNIANHOU,ZHANGXIAOLONGXIANZAIWEIXINGONGKAIKEPROXUANBU2020XIANGDUANNEIRONGFALI,YIZHOUHOUJIYUZHANGTUWENNEIRONGDEFUFEIGONGNENGBIANJINRUCESHIJIEDUAN。

为什么微信会在这个时候推出“付费阅读”?是因为“付费阅读”不再小众了吗?

WEIXINGONGZHONGHAODEYIGEXIANZHUANGSHICUNLIANGCHONGZU,ZENGLIANGNANZUO。

CONGXINGYEGUANCHAHEYENEIRENSHIFANKUIQINGKUANGLAIKAN,GONGZHONGHAOHUANGJINQIYIJINGGUOQU,ZHENGTIDOUMIANLINZHE“ZHANGFENSUDUMAN”“DAKAILVXIAJIANG”DEDIANXINGWENTI。

GQSHIYANSHIBUJIUQIANHAIFABUTUIWEN“WEIXINGONGZHONGHAOSHIXIYANGHONGCHANYELEMA”,SUIRAN“XIYANGHONG”YOUXIEYANGUOQISHI,DAN2019NIANDUCIHUI“WOTAINANLE”TONGYANGSHIYONGYUGONGZHONGHAOLINGYU。

GQ实验室《微信公众号是夕阳红产业了吗》

GQSHIYANSHI《WEIXINGONGZHONGHAOSHIXIYANGHONGCHANYELEMA》ZAISHOUFEI,BUSHIGENGMEISHALIULANLIANGLE?

相比浏览量,“付费阅读”更着眼于如何“利用”原有的存量用户。

QIANMIANTIDAO,FUFEIYUEDUHEDANGQIANZHISHIFUFEIDELUOJILEISI。ZHISHIFUFEIPINGTAIKAOMIANFEINEIRONGXIYINYONGHU,JINXINGFUFEIZHUANHUA,LIRUXIMALAYAYOUDALIANGMIANFEINEIRONGBAOZHENGYONGHULIUCUN;ERWEIXINGONGZHONGHAODEFENSIJIUXIANGDANGYUKAOMIANFEIWENZHANGXIYINERLAIDEYONGHU,RUGUOYONGHUWANCHENGFUFEIWENZHANGDINGYUE,JIUSHIXIANLEFUFEIZHUANHUA。

GONGZHONGHAODECUNLIANGYONGHU,TEBIESHIGONGXIANDAKAILVDEYONGHU,CAISHI“FUFEIYUEDU”GONGNENGMIAOZHUNDEJIAODIAN。

ZAIZHISHIFUFEIZOUHONGDESHIHOU,WEIXINMEIYOUJISHISHANGXIAN“FUFEIYUEDU”,CHENGFENGERSHANG。XIANZAIYEMEIFASHEXIANGRUGUO3NIANQIANJIUTUICHU“FUFEIYUEDU”,WEIXINHUIBUHUIZAIZHISHIFUFEIXINGYEZHANYOUYIXIZHIDI。

ZAIZHISHIFUFEIYUANNIANGUOQU3NIANHOU,WEIXIN“FUFEIYUEDU”DEJUEDINGSIHULAIDEYOUXIECHI。BUGUOXIANJIEDUAN,JIANZHENGLEZHISHIFUFEIXINGYEFAZHAN,YONGHUDEFUFEIYISHIYIJINGFEICHANGCHENGSHU,YONGHUYUANYIWEIHAONEIRONGFUFEI,RENGRANSHITUICHU“FUFEIYUEDU”DEYIGEQIJI。

站在内容生产者的角度,微信付费阅读功能是在广告和赞赏之外,为他们开辟收入来源的新途径。这也符合张小龙一贯尊重创作者的态度,不断迭代的推荐机制和反抄袭机制可以证明这一点。

FUFEIYUEDUWENZHANGSHIJISHANGDEDUICHUANGZUOZHEDEYIZHONGGULI,DAJIDIZHIGONGZHONGHAO,JIANSHAOXIGAOXINGWEI,ERQIEDUINEIRONGSHIFOUSHOUFEISHIKEYIXUANZEDE。

即使会出现“标题党割韭菜”行为,一旦粉丝或用户付费后发现内容质量下降,产生的落差感更大,比起“全场免费畅读”,更容易对公众号的失望。由此一来,创作者会珍惜羽毛,保证内容质量,维持粉丝消费意愿。这是一个正向循环。

BUGUO,FUFEIYUEDUYERONGYIRANGWEIXINGONGZHONGHAOXIANRU“TOUBUWANJIAKUANGHUAN”。FENSICUNLIANGDUO,JISHUDA,DANGZHULEMIANFEIWANJIA,ANZHAOYIDINGDEFUFEIBILIJISUAN,SHOURUYIRANKEGUAN。HENDUOYAOBUYIXIADEGONGZHONGHAOBUGANSHEWANGFUFEI,YINWEIZIJICHUZAI“QIURENLAIKANDOUBUKAN”DEGANGAJINGDI,POQIEXUYAOYUEDULIANG。

CHULETOUBUGONGZHONGHAO,SHENMEYANGDENEIRONGSHIHESHOUFEI?

一、小说、条漫

XIAOSHUOSHIZHANGQIXIAOFEINEIRONG。WEIXINGONGZHONGHAOKEYIMANZUXIAOSHUOLIANZAIXINGSHI,HAINENGGOURENYIXUANZESHIDUBILI,RANGWENZHANGZAIDUZHEZUIHAOQIDEQINGJIEJIARANERZHI。

DINGYUEHAOFUFEINEIRONGZHICHIiOSDUANYUANZHUODUANYONGHUGOUMAI,iOSDUANTONGGUOPINGGUOIAPZHIFU,PINGGUOCHOUCHENG30%,ANZHUOYONGHUZETONGGUOWEIXINZHIFUJINXINGFUFEI,WEIXINZUOWEIPINGTAIFANGBINGBUSHOUFEI。

ZHEIYANGDEFUFEIXINGSHINENGXIYINYOUFENSIJICHUDECHENGSHUZUOZHE。

WANGWENZUOZHEYUPINGTAIDEHEZUOFENWEIFENCHENG、MAIDUANHEBAODIFENCHENG。YIFENCHENGWEILI,WANGWENZUOZHEDEDINGYUESHOURUHEBANQUANSHOURU,XUYAOANZHAOQIANDINGHETONGYUEDINGDEBILI,FENCHENGJIPINGTAI。DABUFENWANGZHANDEFENCHENGHETONG,JIBENSHANGDOUSHIQUANBANQUANSHOUQUAN。BUJINKANXINZHANGJIELIANZAIDEDINGYUEFEIYONGXUYAOFENCHUYIBUFENJIPINGTAI,RUGUOXIAOSHUORIHOUYOUYOUXIKAIFA、MANHUAGAIBIAN、YINGSHICHUBANDENGXIANGGUANBANQUANKAIFA,WANGZHANDOUYAOJINXINGFENCHENG。

RUGUOWANGWENZUOZHEJINZHUGONGZHONGHAO,TADEZHICHIZHEGENGYUANYIKANDAOZIJIHUADEQIANZUIZHONGNENGDAOZUOZHESHOULI,XUANZEZAIWEIXINFUFEIDINGYUE。

BUGUO,GONGZHONGHAOXIANZAIWUFAMANZUWANGWENYUEDUCHANPINTEYOUDE“DINGDIANHUDONG”GONGNENG,JINJIANGQIDIANDENGLAOPAIPINGTAISHANGDEZUOZHE,YEXUYAOKAOLVFENSIQIANYICHENGBEN,WEIXINZUOWEIQUANXINDEPINGTAIYEMEIYOUXINGCHENGTUIGUANG、XUANCHUANJIZHI。ZAIWEIXINGONGZHONGHAONENGQUDEZENYANGDEXIAOGUO,HAIXUYAO“TUOHUANGZHE”LAISHIYAN。

TONGLITIAOMANNEIRONG。YOUYIGEQIANTISHI,WEIXINXITONGNENGZHICHIYINQUTUPIANNEIRONGFEISHIDUBILIBUFEN。

二、粉丝经济相关

XIANZAIYIXIEZAZHIDEDIANZIKANKEYITONGGUOWEIXINGONGZHONGHAOHUOXIAOCHENGXUGOUMAI,CHULECAIFANGNEIRONGHEXIEZHEN,KENENGHAIHUIBAOHANPAISHEDESHIPINHUAXUDENG。

FUFEIGONGNENGKAIFANGHOU,GOUMAIZAZHIDIANZIKAN,KEZHIJIETONGGUOGONGZHONGHAOFUFEIYUEDUWENZHANGDEXINGSHISHIXIAN。

2018NIAN,WEIBOTUICHU“FUFEIKANZHAOPIAN”GONGNENGHOU,FANCHENGCHENGCENGYI60YUANJIESUOYIZHANGZHAOPIANDEJIAGE,YIYEZHIJIANHUOLI480WAN。

JINGUANSHIHOUGONGSICHENGZHEISHILEHUAGONGSIYUFANCHENGCHENGDEHEZUO,BINGFEIFANCHENGCHENGGERENXINGWEI,BINGQIE60YUANHAIBAOHANJIARUMINGXINGDEZHUANSHUHUIYUANQUN,HUOQUMINGXINGDINGZHIZHAOPIAN,SHIPINDENGQUANYI,DANZHEIZUYIZHENGMINGFENSIJINGJIDEFEILIXINGYUQIANLI。

JIRANFUFEIJIESUOMINGXINGZHAOPIANZAIWEIBOXINGDETONG,ZAIGONGZHONGHAOFUFEIGOUMAISIRENZHAOPIAN、XINGCHENG、XINXIDENGNEIRONGYIYANGYOUFENSISHICHANG。

DANZHEIZHONGXINGWEIBUYINGGAISHOUDAOGULI,TEBIESHIDUIYUMINGXINGSIRENSHENGHUOXIANGGUANDENEIRONG,HAIHUISHEJIDAORENSHENANQUANWENTI。WULUNCONGDAODECENGMIANHUOSHIFALVCENGMIAN,DOUKENENGHUICAIHONGXIAN。

三、知识付费内容

一位知识付费创业者告诉刺猬公社,看到微信测试付费阅读,她的第一反应是,“微信要做知识付费”了吗?

WEIXINDEBIANGE,RANGZHISHIFUFEI“GETI”BIANDEJIANDAN。YUANLAIXUYAOJIEZHUXIAOETONG、YOUZANDENGFUFEIGONGJU,XIANZAIKEYIZHIJIETONGGUOFUFEITUWENMOSHIJIUKEYIJINXINGSHOUFEICHUANGZUO。

DANDUANQINEI,ZHISHIFUFEIPINGTAIBUHUISHOUDAOTAIDAWEIXIE。YIWEIYOU4NIANXINGYEJINGLIDECONGYEZHERENWEI,ZHISHIFUFEIPINGTAIBIANXIANYIBANYIKAOYINSHIPINKECHENG,WEIXINTUWENFANERDUOTIGONGLEYIZHONGBIANXIANFANGSHI。TUWENXINGSHISHIHECHENGZAIZIXUN、FUFEIWENDANEIRONG,TEBIESHIZHUANYEXINGJIAOQIANGDECHUIZHILINGYU。

MUQIAN,FUFEIYUEDUGONGNENGZHIZHENDUITUWENXINGSHI,DANWEIXINTONGYANGJIANRONGYINPIN、SHIPINDENGNEIRONGXINGSHI,DENGDAOJISHUCHENGSHU、CHANPINZUGOULIUCHANG,CHUANGZUOSHENGTAIYEHUIGENGJIAFENGFU,ZHEILEIGONGZHONGHAOHUIXIANGZHISHIFUFEILEIPINGTAIKAOLONG。

WEIXINYOU11YIRIHUOYONGHU,ZAIQITAAppHUOPINGTAISHANGDEYONGHU,JIHUYEDOUSHIWEIXINDESHIYONGZHE。ZHEIYIWEIZHE,YIDANWEIXINGONGZHONGHAONENGZUOWEIZHISHIFUFEISHENZHINEIRONGFUFEIDEGONGJU,YONGHUKENENGBUXUYAO“DUOCIYIJU”,ZAIDAKAILINGYIGEAppTINGYINPINHUOSHIXUEXIKECHENG。

YIZHIYILAI,WEILEZHAOGUYONGHUTIYAN,WEIXINDUISHANGYEHUAHENKEZHI。

CIQIANCIWEIGONGSHE《PENGYOUQUANPINGLUNKEFADONGTU,WEIXINWEIHE“HUAFENGTUBIAN”》YIWENCENGFENXI,WEIXINMUQIANXINGCHENGLESIDASHANGYEHUAXINGTAI:YONGHUFUWU、XINXILIUFUWU、DIANZISHANGWU、WEIXINYOUXI。

YIWAIDESHI,ZAI2020WEIXINGONGKAIKEPROYANJIANG,WEIXINSHOUCIPILUXIAOCHENGXU、XIAOYOUXISHANGYEZENGZHANGSHUJU,DUIGELEISHANGYEHUAXINGTAIDOUYOUJIASUDEJIHUA。FUFEIYUEDUGONGNENG,SHIXINXILIUFUWUSHANGYEHUADEQIZHONGYIBU。

YOURENKAIWANXIAOSHUO,ZAIDANPIANFUFEIYUEDUZHIHOU,WEIXINKENENGHAIHUITUICHUBAOYUEVIPKEMIANFEIKAN,VVIPKETIQIANYUZHIZUOZHEDIERTIANFAWENBIAOTI。

HENNANYUJIWEIXINHUIYUANSHENMESHIHOUHUILAI,DANFUFEIYUEDUYINGGAIZHISHIDINGYUEHAOFUFEIGAIBIANDEKAISHI。

编 辑:王洪艳
免责声明:刊载本文目的在于传播更多行业信息,不代表本站对读者构成任何其它建议,请读者仅作参考,更不能作为投资使用依据,请自行核实相关内容。
相关新闻              
 
人物
亨通崔根良:抢占行业发展制高点,成为行业领跑者
精彩专题
MWC19 上海 - 智联万物
2019年世界电信和信息社会日大会
中国电信5G创新合作大会
2019年世界移动大会
CCTIME推荐
关于我们 | 广告报价 | 联系我们 | 隐私声明 | 本站地图
CCTIME飞象网 CopyRight © 2007-2017 By olgurban.com
京ICP备08004280号  电信与信息服务业务经营许可证080234号 京公网安备110105000771号
公司名称: 北京飞象互动文化传媒有限公司
未经书面许可,禁止转载、摘编、复制、镜像