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刷脸支付调查:巨头补贴“无上限”用户使用率仍偏低

2019年10月25日 08:10  每日经济新闻  作 者:肖 乐 胡 琳

10YUE20RI,ZAIDILIUJIESHIJIEHULIANWANGDAHUISHANG,YINLIANXIESHOU60YUJIAYINXINGLIANHEFABUQUANXINDE“SHUALIANFU”CHANPIN,ZHENGSHIJINJUNSHUALIANZHIFUSHICHANG。

CONG2017NIANZHIFUBAO、WEIXINZHIFUJUBUSHIDIAN,DAO2018NIANLIANGJIAHULIANWANGJUTOUSHUALIANZHIFUZHENGSHISHANGYONG,ZAIDAO2019NIANCHANPINQUANMIANSHENGJI,SHUALIANZHIFUJINRUDAZHONGSHIYEYIYOULIANGNIANSHIJIAN,SUIZHEYINLIANDEZHENGSHIRUJU,YIGEXINDEZHIFUZHANCHANGBEIQUANMIANKAIQI。

DANGQIANLAIKAN,ZHIFUBAOHEWEIXINZHIFUZAISHUALIANZHIFUSHICHANGDEZHENGDUOYOUWEIJILIE,“SAOLIANLINGHONGBAO”“BUTIEWUSHANGXIAN”,JUTOUMENZAISHUALIANZHIFULINGYUTONGYANGDASHOUBI,YONGZHONGJINBUTIEQIANGDUOSHICHANG。

ZHANJUYIRANKAIQI,SHUALIANZHIFUDELUODIQINGKUANGRUHE?JUTOUQUANLITUIGUANG,SHANGJIA、YONGHUSHIFOU“MAIZHANG”?JIZHEZAIHANGZHOU、SHENZHENLIANGDIZHANKAILEDIAOCHA。

支付宝刷脸“先行”一步

2015NIAN,ZAIDEGUOHANNUOWEIITZHANSHANG,MAYUNSHOUCIYANSHILESHUALIANZHIFUJISHU,ZHIHOUZHIDAO2017NIAN9YUE1RI,ZHIFUBAOXUANBUZAIKENDEJIDEKPROCANTINGSHANGXIANSHUALIANZHIFU,SHUALIANZHIFUCAIKAISHIZOUXIANGSHANGYONG“CHEDAO”。

2018NIAN8YUE15RI,ZHIFUBAOXUANBU,QISHUALIANZHIFUYIJINGJUBEILESHANGYEHUADENENGLI,JIANGMIANXIANGGEZHONGSHANGYECHANGJINGPUJISHUALIANZHIFUDEJIEJUEFANGAN,ZHIFUBAOSHUALIANZHIFUSHANGYEHUAYINGYONGKAISHIJIASU。

2018NIAN12YUE13RI,ZHIFUBAOXUANBUTUICHUSHUALIANZHIFUCHANPIN“QINGTING”。

2019NIAN4YUE,DIERDAI“QINGTING”FABU,JIANGSHUALIANZHIFUYUDIANZIHUIYUANDATONG,SHIXIAN“SHUALIANJIHUIYUAN”;9YUE,“QINGTING”JINYIBUSHENGJI。

SHENGJIDEHAIYOUZHIFUBAODEBUTIE。9YUE“QINGTING”XINCHANPINFABUDETONGSHI,ZHIFUBAOXUANBUDUISHUALIANZHIFUDEBUTIECONGYUANLAIDE30YIYUANBIANWEIBUJISHANGXIAN。JUTIERYAN,BUTIEFENWEISANDANG:

DUIYUDAPINGSHUALIANZIZHUSHEBEI,SHANGJIAMEIHUOQUYIWEISHUALIANYONGHU,KEHUO0.7YUANJIANGLIJIN,LIANXUFANYONG6GEYUE,SHANGJIADANYUEZUIGAOKEHUO800YUANJIANGLIJIN,DANTAISHEBEIZUIGAOKEHUO4800YUANJIANGLIJIN;DUIYUZHUOMIANSHUALIANSHOUYINSHEBEI,ZHIFUBAOLIANXUFANYONG5GEYUE,DANTAISHEBEIZUIGAOKEHUO2000YUANJIANGLIJIN;DUIYUQINGTINGXILIESHEBEI,LIANXUFANYONG5GEYUE,DANTAISHEBEIZUIGAOKEHUO1600YUANJIANGLIJIN。SHANGSHUBUTIEFANGSHIJUNCHIXUDAO2020NIAN3YUE31RI。

CONGSHIJIANDIANLAIKAN,WEIXINSHUALIANZHIFUDEJIAOBUZAIZHIFUBAOZHIHOU。2017NIAN12YUE,WEIXINZHIFUQUANGUOSHOUJIARENLIANZHIHUISHISHANGDIANLUODISHENZHEN;

2018NIAN5YUE,TENGXUNYOUTUYUWEIXINZHIFUHEZUODESHUALIANZHIFUXITONGZAIJIALEFUSHANGHAITIANSHANDIANZHENGSHISHIYONG;

2019NIAN3YUE,WEIXINZHIFUTUICHUSHUALIANZHIFUSHEBEI“QINGWA”;

2019NIAN8YUE26RI,WEIXINZHIFUZHENGSHIFABUDAZAISAOMAQI、SHUANGMIANPINGDE“WEIXINQINGWApro”。

HEZHIFUBAOBUTONG,WEIXINZHIFUBINGWEIGUANXUANGUOSHUALIANZHIFUDEBUTIEJINE,YOUSHICHANGXIAOXICHENG,WEIXINDUISHUALIANZHIFUDEBUTIEDADAO100YI。WEIXINZHIFUFANGMIANZAIHUIYING《MEIRIJINGJIXINWEN》JIZHEDECAIFANGSHIBIAOSHI,WEIXINZHIFUZAISHUALIANYINGJIANSHEBEIDETUIGUANGFANGMIANYOUZHENGCHANGFUCHIZHENGCE,BAOKUODUISHUALIANZHIFUFUWUSHANGYOUYIDINGDEBUTIE,ZHUYAOSHIJIYUYINGJIANSHEBEIJIEHESHUALIANZHIFUBISHUDEJIANGLI。ZHENDUIPUTONGYONGHUDEYINGXIAOHUODONGBAOKUOSUIJILIJIAN,MEIZHOUWEIXINZHIFURIDEMANJIAN,ZAIJIEHESHUALIANZHIFUDEJIANMIANLIHUODONGDENG。DUIYUBUTIEDEJUTIJINE,WEIXINZHIFUFANGMIANBUYUZHIPING。

ZHIFUBAOHEWEIXINDESHUALIANZHIFUSHANGYOUHENDUOXIANGSIZHICHU,QIZHONGFEICHANGZHONGYAODEYIDIANBIANSHI“SHUALIANJIHUIYUAN”DENENGLI,WEIXINZHIFUTUICHU“WEIXINQINGWApro”ZHISHI,YEZHENGSHITUICHUJIYUWEIXINKABAOHUIYUAN、XIAOCHENGXUHUIYUANYUQINGWASHEBEIJIEHEDE“SHUALIANJIHUIYUAN”JIEJUEFANGAN,MENDIANCHULESAOMAZHIFUHESHUALIANZHIFUNENGLIWAI,HAINENGGAOXIAOHUOQUHUIYUAN。ZHIFUBAOTONGYANGJIANGSHUALIANZHIFUHE“QINGHUIYUAN”、XIAOCHENGXUQUANMIANDATONG。

ZHIFUBAOXIANGGUANRENSHIXIANGJIZHEBIAOSHI,QINGTINGDEDINGWEIBUSHISHUALIANZHIFUDEGONGJU,ERSHISHANGJIASHIXIANSHUZIHUAZHUANXINGDEPINGTAI。“DUIYUDAXINGYIYUAN、SHANGCHAOLAISHUO,SHUALIANKEYIJIDATISHENGXIAOLV,DUIYIXIEXIAODIANLAISHUO,YEXUYAOYIXIEHUIYUANGUANLIDENENGLI,SHOUYINZHISHIYIGEQIANCENGCIDEGONGNENG。”

YIGUANFENXISHIWANGPENGBOXIANG《MEIRIJINGJIXINWEN》JIZHEZHICHU:“SHUALIANSHIYIGEXIANXIALIUCUNYONGHUDEHENHAODERUKOU,YOUQIDUIYUZHIFUBAOLAISHUO,TADEYONGHUNIANXINGHEDAKAIPINLVMEIYOUWEIXINGAO,ERXIANXIASHUALIANBUYONGDAKAI,SHIYIZHONGWUGANZHIFU,ZHEIJILEZHIFUBAOXIANXIAWANDAOCHAOCHEDEHAOJIHUI。”

JIUZHENGGEYIDONGZHIFUSHICHANGERYAN,ZHIFUBAODANGQIANLAOLAOZHANJUZHESHICHANGFENEDIYIDEWEIZHI。YIGUANFABU《ZHONGGUODISANFANGZHIFUYIDONGZHIFUSHICHANGJIDUJIANCEBAOGAO2019NIANDIERJIDU》XIANSHI,ZHIFUBAOHETENGXUNJINRONGERZHEDESHICHANGFENEDADAOLE92.83%,HUANBIWEIZENG,RENGRANZHANJUJUEDUIZHUDAODIWEI。ZHIFUBAOERJIDUJIXUYI53.36%DEFENEBAOCHISHICHANGDIYI,TENGXUNJINRONGSHICHANGFENEDADAO39.47%,WEILIEDIER。

刷脸支付被广泛接受需时日

LIANGDAJUTOUQUANLITUIGUANG,SHUALIANZHIFUDELUODIHESHIYONGQINGKUANGRUHE?《MEIRIJINGJIXINWEN》JIZHEZAIHANGZHOU、SHENZHENLIANGDIZHANKAILEDIAOCHA。

XIANJIEDUAN,CHAOSHIHEBIANLIDIANSHISHUALIANZHIFUYINGYONGJIAODUODEDIFANG。JIZHEZAIHANGZHOUYIJIASHIJILIANHUACHAOSHIKANDAO,ZIZHUSHOUYINTONGDAOBUSHELE6TAIZHICHIZHIFUBAOSHUALIANZHIFUDEZIZHUJIEZHANGJI,CHAOSHIGONGZUORENYUANXIANGJIZHEBIAOSHI,PINGCHANGYOURENWENSHUALIANZHIFU,DANSHISHIYONGDERENHAISHIBUDUO。JIZHEYOUZOUFANGLEHANGZHOUQUANJIA、XISHIDUO、LUOSENBIANLIDIAN,JINQUANJIABIANLIDIANYOUZHIFUBAOZHUOMIANSHUALIANSHEBEI,SHOUYINYUANBIAOSHI,YOUXIAOBUFENRENHUISHIYONGSHUALIANZHIFU。

ZAIYIDONGZHIFUTONGYANGFADADESHENZHEN,JIZHEZOUFANGLEHUAQIANGBEIYIJIGOUWUGONGYUANDUOJIASHANGHUHOUFAXIAN,HEHANGZHOUDEQINGKUANGXIANGSI,BUFENLIANSUOBIANLIDIAN、NAICHADIANHESHAOSHUDAXINGCHAOSHISHEYOUSHUALIANZHIFUSHEBEI。YIMING711BIANLIDIANDEDIANYUANGAOSUJIZHE,GAIBIANLIDIANGONGSIZHIJIEHEZHIFUBAOHEZUO,SHEBEIDOUSHIYOUGONGSINADAODIANMIANDE。

SHENZHENDIQUYIJIALIANSUONAICHADIANDIANYUANTONGYANGBIAOSHI,SHEBEISHIGONGSITONGYIPEIDE,BUGUO,SHUALIANZHIFUSHIYONGLVBINGBUGAO,RUGUOBUSHIDIANYUANTIXINGKEHUKEYISHIYONGSHUALIANZHIFU,YIBANKEHUDOUBUHUIZHUDONGYAOQIUSHIYONG。LINGYIJIANAICHADIANDIANYUANZEBIAOSHI,CHULESAOERWEIMAZHIWAI,“SAORENLIANDEYEDUO,XIANZAIDEKEHUHENDUODOUSHINIANQINGREN,HUISHIZHEYONG”。

JIUJIZHEZAISHENZHENZOUFANGDEQINGKUANGLAIKAN,ZHIFUBAOSHUALIANZHIFUDEFUGAILVYAOGAOYUWEIXINZHIFU。JIZHEJINZAIYIJIAWOERMACHAOSHINEIFAXIANLEWEIXINSHUALIANZHIFU,GAIWOERMACHAOSHICIQIANYIJINGANZHUANGLEZIZHUJIEZHANGSHEBEI,ZUIJINKAIPILEXINDEQUYUZUOWEIWEIXINSHUALIANZHIFUSHEBEIDEJIEZHANGQUYU,RENGONGJIEZHANGTONGDAOXIANGYINGJIANSHAO。

WOERMAGONGZUORENYUANGAOSUJIZHE,WEIXINSHUALIANZHIFUSHEBEIANZHUANGSHIYONGBUDAOYIZHOU。JIZHEZHUYIDAO,XIAOFEIZHEZAISHIYONGGAIZIZHUSHEBEISHI,XUYAOXIANYONGWEIXIN“SAOYISAO”GONGNENGSAOMASHEBEISHANGDEERWEIMA,ZAIJIXUSAOMASHANGPIN。SAOMAWANCHENGHOU,YOUSANZHONGFUKUANFANGSHIKEYIXUANZE,FENBIESHIWEIXINSHUALIANZHIFU、WEIXINZHIFUYIJILIPINKAZHIFU。

“JIUWOMENHECHANGSHANGLIAODEQINGKUANGLAIKAN,ZHIFUBAOSHUALIANZHIFUDEXIANXIATUIGUANGYAOLINGXIANYUWEIXIN,DUISHANGHUDEFUGAILVBIWEIXINGAO。”WANGPENGBOGAOSU《MEIRIJINGJIXINWEN》JIZHE。TABIAOSHI,XIANJIEDUAN,KAOLVDAOSHEBEIDEZAOJIA、CHENGBENDENGYINSU,SHUALIANZHIFUJIZHONGZAIZHONGBUSHANGHU、KASHANGHULIMIAN,“SHUALIANZHIFUDUIYUSAOMAZHIFUSHIHENHAODEBUCHONG,SHIYIZHONGGENGBIANJIEDEZHIFUFANGSHI,ZHISHIXIANZAIDAJIAJIESHOUCHENGDUHAIMEIYOUNEIMEGAO”。

CHULECHAOSHI、BIANLIDIANZHIWAI,YIYUANSHISHUALIANZHIFULINGYIDALUODICHANGJING。ZAOZAI2018NIAN9YUE,ZHIFUBAOBIANDUIWAIXUANBU,JIANGXISHENGRENMINYIYUANCHENGWEIGUONEISHOUJIATONGGUOZIZHUFUWUZHONGDUANSHIXIANZHIFUBAOSHUALIANZHIFUDEYIYUAN,ZHIHOU,SHUALIANZHIFUKAISHIZAIGENGDUOYIYUANPUKAI。

GONGZUORISHANGWU11DIAN,ZHEJIANGDAXUEFUSHUDIYIYIYUAN,RENLIULIANGXIANGDANGMIJI,JINGUANMEICENGLOUDOUBUZHILEZUGOUDUODEDUOGONGNENGZIZHUJI,NENGGOUWANCHENGGUAHAO、YUYUE、JIAOFEIDENGYIXILIEGONGNENG,MEITAIJIQIQIANRENGRANPAIZHEZHANGZHANGDEDUIWU。JIZHEZHUYIDAO,ZHEIXIEDUOGONGNENGZIZHUJIQUANBUDAZAILESHEXIANGTOU,NENGGOUTONGGUOSHUALIANWANCHENGBANGKA、ZHIFUDENGXINGWEI。ZAIZHIFUJIEMIAN,KEYIXUANZEXIANJIN、ZHIFUBAO(SAOMA)、YINXINGKA、ZHIFUBAOSHUALIAN。

ZAIYIPAIDUOGONGNENGZIZHUJIQIANTINGLIULEYUEBANXIAOSHIHOU,JIZHEFAXIAN,ZAIZHIFUHUANJIE,JIUYIRENQUNJUEDABUFENXUANZELEZHIFUBAOSAOMA,SHAOSHURENXUANZEYINXINGKA,WURENXUANZEZHIFUBAOSHUALIAN。YIWEINANSHIZAIGONGZUORENYUANDEZHIDAOXIAXUANZELESHUALIANJIUYI,DANZAIZUIHOUDEZHIFUHUANJIE,TAYIRANXUANZELESAOMAZHIFU。

“DANGNIANCONGXIANJINDAOSAOMAYEHUALESIWUNIANSHIJIANDAJIACAIJIESHOURENKE,DUANQIZHINEI,SAOMAKENDINGHAISHIZHANZHUYAODESHICHANGFENE,YINWEISAOMAYOUCHENGBENDENGYOUSHI。DANSHUALIANSHIYIGEQUSHI,MEIYOUSHOUJIZHEIGEJIEZHI,DUICDUANLAISHUOKEYITISHENGYONGHUTIYAN,DUIBDUANSHANGJIALAISHUOKEYIZUOHUIYUANGUANLIYUNYING。”ZHIFUBAOXIANGGUANRENSHIXIANGJIZHESHUODAO。

CHULEYIJINGXIGUANSAOMAZHIFU,YONGHUZAIXUANZESHIFOUSHIYONGSHUALIANZHIFUSHI,ANQUANXINGHUOXUYESHIKAOLVDEYIGEZHONGYAOYUANYIN。YANGXINGKEJISISIZHANGLIWEIJINNIAN8YUECENGZHUANWENZHICHU,BUKEFOUREN,RENLIANSHIBIEJISHUTISHENGLEJINRONGFUWUDEBIANJIEXINGHEPUHUIXING,DANTONGSHIYECUNZAIYINSIXIELU、SUANFALOUDONG、JIATIGONGJIHEHUOTIGONGJIDENGYIXILIEFENGXIAN。

LIWEIJINYIBUZHICHU,MUQIANLAIKAN,“RENLIANSHIBIE+ZHIFUKOULING”SHIJIANGUANQUANYUBIANJIEDESHIXIANFANGSHI。YINCI,RENLIANZHIFUTUIGUANGGUOCHENGZHONGKEJIAQIANGSHENFENRENZHENGGUANLI,JIANYIZONGHEYUNYONGZHIFUKOULING、HUOTIJIANCE、SHUJUBIAOQIANDENGSHIXIANDUOYINSUJIAOYIYANZHENG,TIGAOJIAOYIANQUANQIANGDU,TISHENGZHIFUJIAOYIKANGDINENGLI。

WANGPENGBOXIANGJIZHEBIAOSHI,SHUALIANZHIFUDEANQUANXINGWENTIGENGDUOZAIYUGERENYINSIXIELUDEFENGXIAN,XUYAOJIANGUANJINKUAICHUTAIXIANGGUANTIAOLI,GUIFANZHENGGESHICHANG,TONGSHIZHENDUIBUTONGDECHANGJING、SHANGHU,JIAQIANGJIANCHALIDU。

编 辑:章芳
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