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2019年中国5G手机行业发展现状、用户画像及未来趋势分析

2019年10月24日 10:16  艾媒网  作 者:落落

SHI5GYINGYONGDEDIANXINGZHONGDUAN,YESHIMUQIANZUIXIANTUICHUDE5GZHONGDUANSHEBEI。AIMEIZIXUNFENXISHIRENWEI,SUIZHE5GJICHUSHESHIDEBUDUANSHENTOU、YUNYINGSHANG5GTAOCANDENGPEITAOFUWUDEBUDUANJIAQIANG,5GSHOUJIFAZHANSHIZAIBIXING,5GSHIDAIJIANGXIANQIXINYILUNDESHOUJIPINPAIJINGZHENG。

2019年上市5G手机品牌概览

中国5G手机产业发展社会需求分析

ZHONGGUOSANDAYUNYINGSHANGFENFENTUICHU5GTAOCANHUODONG,JIEZHI10YUE12RI,5GTAOCANYUYUEYONGHUSHULIANGHEJICHAOGUO1000WANHU,QIZHONG,ZHONGGUOYIDONG5GYUYUEYONGHUCHAOGUO682.8WAN,ZHONGGUODIANXINCHAOGUO244.5WAN,ZHONGGUOLIANTONGCHAOGUO253.6WAN。AIMEIFENXISHIRENWEI,2019NIAN1-9YUEZHONGGUO5GSHOUJICHUHUOLIANGJINWEI78.7WANBU,ZHANZHONGGUO5GTAOCANYUYUEYONGHURENSHUDE7.87%,WEILAISHICHANGDUI5GSHOUJIDEXUQIUQIANLIHUOJIDA。

SHUJULAIYUAN:AIMEISHUJUZHONGXIN(data.iimedia.cn)

中国智能手机出货量

2018NIANQUANNIAN,ZHONGGUOSHOUJISHICHANGZONGTICHUHUOLIANG4.1YIBU,TONGBIXIAJIANG15.6%。QIZHONG,HUAWEISHOUJICHUHUOLIANGWEILIEBANGSHOU,2018NIANSHICHANGFENEDA26.4%;OVSHOUJIFENLIEDIERHEDISAN,SHICHANGFENEFENBIEWEI19.8%HE19.1%;XIAOMILIEDISI,SHICHANGFENEWEI13.1%;PINGGUOYI9.1%DESHICHANGFENEWEILIEDIWU。AIMEIZIXUNFENXISHIRENWEI,SUIZHEGUOMINPINPAICHAOLIUDEXINGQI,ZHONGGUOSHOUJIYONGHUGENGKANHAOQIEQINGXIANGYUXUANZEGUOCHANSHOUJIPINPAI。

SHUJULAIYUAN:AIMEISHUJUZHONGXIN(data.iimedia.cn)

中国5G手机出货量

ZHONGGUOXINXIYANJIUYUANSHUJUXIANSHI,JIEZHI2019NIAN9YUE,ZHONGGUO5GSHOUJICHUHUOLIANGLEIJIZHIWEI78.7WANBU;2019NIAN6YUE、7YUE、8YUE、9YUESHANGSHI5GXINJIXINGFENBIEWEI1KUAN、4KUAN、4KUAN、9KUAN。AIMEIZIXUNFENXISHIRENWEI,SUIZHE5GJIZHANDEJINYIBUJIANSHEYIJI5GPEITAOYINGYONGDEBUDUANFAZHAN,JIN2-3NIANJIANGHUICHUXIAN5GSHOUJIDEHUANJICHAO,5GSHOUJIDECHUHUOLIANGJIANGDAFUYUEJIN。

SHUJULAIYUAN:AIMEISHUJUZHONGXIN(data.iimedia.cn)

中国5G手机用户画像监测

SHUJUXIANSHI,5GSHOUJISHOUPIYONGHUZHONGNANXINGZHANBI55.1%,NVXINGZHANBI44.9%,NANXINGYONGHULVEWEILINGXIAN。25~34SUIYONGHUZHANBI64.9%,SHI5GSHOUJISHOUPIYONGHUDEZHULIJUN。35~44SUIYONGHUZHANBIQICI,45SUIYISHANGYONGHUZHANBIZUISHAO,WEI3.6%。5GSHOUJISHOUPIYONGHUZAIYIXIANCHENGSHIDESHENTOULVZUIGAO,ERXIANCHENGSHICIZHI。HESANSIXIANCHENGSHIXIANGBI,YIFANGMIAN,YIERXIANCHENGSHIYONGHUDEJINGJISHILIGENGQIANG;LINGYIFANGMIANYIERXIANCHENGSHIDE5GWANGLUOJIANSHEGENGKUAI。ZAIMUQIANZHEIGESHIJIANDIAN,DABUFENSANSIXIANCHENGSHIYONGHURENGCHUYUGUANWANGZHIZHONG。

SHUJULAIYUAN:AIMEISHUJUZHONGXIN(data.iimedia.cn)

中国5G智能手机行业发展趋势

(1)5G手机市场前景广阔,短期内4G手机仍处于长尾期

AIMEIZIXUNFENXISHIRENWEI,SUIZHE5GSHANGYONGDELUODI,YONGHUDUI5GSHOUJIDEXUQIUJIANGBUDUANZENGJIA,HUOPI5GDESHOUJIXINGHAOYEJIANGYOUSUOZENGZHANG。ZAIGONGJICEHEXUQIUCEDESHUANGLUNQUDONGXIA,5GSHOUJISHICHANGJIANGCHENGXIANKUAYUESHIZENGZHANG。DANSHICONGMUQIANQINGKUANGKAN,2019NIANSHANGBANNIAN4GSHOUJICHUHUOLIANG133060WANTAI,QIEYUJIDAO2023NIANQIQUANQIUSHICHANGFENEGAOYUQICHENG,DA71.7%,DUANQINEI,4GSHOUJIRENGZHANJUSHICHANGZHUYAODIWEI。

(2)全球主要智能手机品牌竞争加剧,市场格局或将打破

5GSHIDAIDEDAOLAIKENENGYINFAXINYILUNSHOUJISHICHANGGEJUDEBIANHUA。CONG1GDAO4GDEYANJINGUOCHENGZHONG,KEYIFAXIAN,SUIZHETONGXINJISHUDEDIEDAI,SHOUJISHICHANGDEGEJUYEZAIBUDUANBIANHUA。CONGJISHUSHANGKAN,5GSHIDAIDESHOUJICHANGSHANGZHONG,HUAWEILINGXIANDESHICHANGDIWEIQUEDINGXINGZUIGAO,YINWEIHUAWEIJIANLI5GBIAOZHUN、DAJIAN5GWANGLUO,TONGSHIHAIZAIYANFAZIJIDECAOZUOXITONGHE;ERZUOWEIHUAWEISHOUJIDEJINGPIN,XIAOMI,vivoDENGNENGFOUZAI5GSHIDAIZHANWENJIAOGENRENGSHI-GELAIZHISHU。

(3)5G手机可能会是未来跨屏转换的重要中介

MUQIAN“DUOPINGXIETONG”JISHUYISHIXIANKUAPINGTAI、KUAXITONGDUOPINGXIETONG,PCDUANHEYIDONGDUANLIANJIEHOU,BIANKEYIZAIPCDUANCAOZUOSHOUJISHANGDEappHEWENJIANCHUANSHU。YOULEZHEIGEGONGNENG,WEICHULIWANDEWENDANG,KANLEYIBANDEJU,SHANGWEIJIESHUDELIAOTIAN,DOUBUHUIBEIDADUAN,DOUKEYIWANMEIJIEXUDAOBIJIBENSHANG,JIXULIULANHUOCHULI,ZHENGGEGUOCHENGJIANDANZIRAN。WEILAI,KUAPINGJISHUYINGYONGZHONGDUANBAOKUODANBUXIANYUDIANNAOHESHOUJI,DAN5GSHOUJIKENENGHUISHIWEILAIKUAPINGZHUANHUANDEZHONGYAOZHONGJIE。

编 辑:章芳
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